With LENGOW, find the right marketing channels to scale, optimize and automate all your online activity. LENGOW is the technology partner for online retailers and brands that market their products worldwide. About the most technologically sophisticated e-commerce automation platform online shops can offer their products systematically and efficiently to over 1,600 affiliated marketplaces, comparison shopping portals, affiliate platforms and on display retargeting, sponsored links and social media. The platform solves the time-consuming customizing and optimizing product data feeds and enables a global range control via a central button. Among the 4,600 brands and retailers in 42 countries around the world are well-known brands such as L'OREAL Paris, Nespresso, Kusmi Tea or Nisbets.
Mobile marketplaces - new competition from the Far East
15/05/2019
Naomi Botting of Lengow explores which overseas marketplaces are on the rise, and which you should be paying attention to....
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[INFOGRAPHIC] The latest data on cross-border ecommerce
03/05/2018
This infographic highlights out the trends in the cross-border ecommerce market, as well as the keys to international success....
Why China is starting to dominate eCommerce
16/03/2018
You only have to glance at the numbers to understand China’s dominance over the global ecommerce market. But the country has not even hit its potential, as there are an estimated 676 million Chinese people not yet connected to the internet, and analysts predict that turnover will increase twofold by 2021....
Voice technology: Its effect on online retail (and how it’s evolving)
12/02/2018
Voice technology (and voice search) is still in relative infancy, at least as far as its adoption and application to online retail goes. Will it make a difference to the way people shop? In this article you’ll learn what voice technology means for your online retail business....
What is visual search and why online retailers need to adopt it now
07/02/2018
You may have encountered the term ‘visual search’. And if you have, you may have wondered whether it’s a new fad, or soon to be a fixture of online retail. It’s probably the latter. In this article you’ll learn what visual search is, and why you need to adopt it for your online retail business....
Can AR improve your low mobile conversion rates?
24/01/2018
From Google to Apple and Facebook to Amazon, it looks like everyone is taking big bets on AR being the technology of the future. With Apple’s release of the ARkit and Google’s ARcore, access to AR technology is more and more readily available to developers. But what does this mean for you and your online retail operations?...
Are you using all Google services to improve sales during Christmas?
19/12/2017
Every seller wants their ads to show up first in search results, espeically at a time like Christmas. While using AdWords is crucial for achieving this, it is not the only Google service available to you....
5 trends that will change social media in 2018
28/11/2017
In today’s blog article you’ll learn about the different options available to you as an online retail brand if you want to improve your presence on social media that can help you increase visibility and brand awareness. What are the trends that will change social media in 2018?...
How to convert more visitors by understanding your customer’s mission
01/11/2017
Every customer has a mission. Few shoppers will arrive at a retailer’s landing page by accident, and most will have a strong idea of what they will purchase once they arrive. This article will explain how you can convert more site visitors by helping a customer’s online retail mission....
5 things we learned at Lengow Day 2017
25/10/2017
Here are five things we learned at Lengow Day in Paris on 11 October that brought together more than 400 retailers and representatives from the online retail industry....
How innovation is revolutionising online retail
05/10/2017
Learn how innovation and personalisation can help you improve your online retail buying experience through a better buying journey for your shoppers....
A starter guide to Twitter for online retail
03/10/2017
Every business you have ever heard of probably has a Twitter account. And there’s good reason for it. Twitter is one of the top 10 most used social media sites, and the ideal space to promote a business. Here's a starter guide to Twitter for online retail....
How to use Facebook Ads for your online retail objectives
24/08/2017
Facebook is the world’s most popular social network and boasts over 2.01 billion monthly active users. With the launch of the Facebook Marketplace in 2016, the social network has gradually been increasing its involvement in the ecommerce industry and has become an essential stepping stone in the ecommerce journey....
How To Drive Clicks With Pinterest By Creating The Ultimate Pin
01/08/2017
[BLOG SERIES] In this blog article in our series on social commerce we look at how you can build brand awareness, drive qualified traffic to your site and get valuable and actionable customer insights from using Pinterest....
5 Ways To Maximise Your Online Retail Visibility Using Snapchat
29/06/2017
Social media opened new doors of opportunity in the ecommerce world. From Facebook and Instagram, to Snapchat and Pinterest, retailers now have the opportunity to sell and advertise their products through Social Commerce. This first article in a series will discuss 5 ways to maximise your online retail visibility using Snapchat....
Increase Footfall In Your Store With Google Local Inventory Ads
16/05/2017
Retailers like Amazon are reverting to traditional retail shops in a bid to provide customers with seamless buying journeys. In December 2016, the online retail giant opened an innovative cashless store in Seattle, showing that brick-and-mortar retail still dominates the industry.This article will look at how you can increase footfall in your store using Google's Local Inventory Ads....
How Online Retailers Successfully Can Use Facebook Dynamic Ads
27/02/2017
Facebook Dynamic Ads have become a cornerstone in online advertising. The feature allows you to promote your products quickly on the social network, directly from their product catalogues. But these advanced targeting features can be complicated for online retailers to use. This article will take you through the basic features and benefits of Facebook Dynamic Ads....
Member Content: Singles Day: Boost Your Sales with China's Biggest Shopping Event
07/11/2016
An unmissable event in the world of Chinese e-commerce, Singles’ Day is now spreading bey...
Avoiding common mistakes on Google Shopping
29/01/2015
It’s no secret that Google generally plays at least some role in most user journeys online....
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