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Lengow

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Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow internationally. The Lengow platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. Since 2009, Lengow has integrated more than 1,800 partners into its solution to provide a powerful ecosystem to its 3,600 retailers in 45 countries around the world.


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Are you using all Google services to improve sales during Christmas?

Are you using all Google services to improve sales during Christmas?

19/12/2017

Every seller wants their ads to show up first in search results, espeically at a time like Christmas. While using AdWords is crucial for achieving this, it is not the only Google service available to you....

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5 trends that will change social media in 2018

5 trends that will change social media in 2018

28/11/2017

In today’s blog article you’ll learn about the different options available to you as an online retail brand if you want to improve your presence on social media that can help you increase visibility and brand awareness. What are the trends that will change social media in 2018?...

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How to convert more visitors by understanding your customer’s mission

How to convert more visitors by understanding your customer’s mission

01/11/2017

Every customer has a mission. Few shoppers will arrive at a retailer’s landing page by accident, and most will have a strong idea of what they will purchase once they arrive. This article will explain how you can convert more site visitors by helping a customer’s online retail mission....

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5 things we learned at Lengow Day 2017

5 things we learned at Lengow Day 2017

25/10/2017

Here are five things we learned at Lengow Day in Paris on 11 October that brought together more than 400 retailers and representatives from the online retail industry....

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How innovation is revolutionising online retail

How innovation is revolutionising online retail

05/10/2017

Learn how innovation and personalisation can help you improve your online retail buying experience through a better buying journey for your shoppers....

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A starter guide to Twitter for online retail

A starter guide to Twitter for online retail

03/10/2017

Every business you have ever heard of probably has a Twitter account. And there’s good reason for it. Twitter is one of the top 10 most used social media sites, and the ideal space to promote a business. Here's a starter guide to Twitter for online retail....

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How to use Facebook Ads for your online retail objectives

How to use Facebook Ads for your online retail objectives

24/08/2017

Facebook is the world’s most popular social network and boasts over 2.01 billion monthly active users. With the launch of the Facebook Marketplace in 2016, the social network has gradually been increasing its involvement in the ecommerce industry and has become an essential stepping stone in the ecommerce journey....

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How To Drive Clicks With Pinterest By Creating The Ultimate Pin

How To Drive Clicks With Pinterest By Creating The Ultimate Pin

01/08/2017

[BLOG SERIES] In this blog article in our series on social commerce we look at how you can build brand awareness, drive qualified traffic to your site and get valuable and actionable customer insights from using Pinterest....

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5 Ways To Maximise Your Online Retail Visibility Using Snapchat

5 Ways To Maximise Your Online Retail Visibility Using Snapchat

29/06/2017

Social media opened new doors of opportunity in the ecommerce world. From Facebook and Instagram, to Snapchat and Pinterest, retailers now have the opportunity to sell and advertise their products through Social Commerce. This first article in a series will discuss 5 ways to maximise your online retail visibility using Snapchat....

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Increase Footfall In Your Store With Google Local Inventory Ads

Increase Footfall In Your Store With Google Local Inventory Ads

16/05/2017

Retailers like Amazon are reverting to traditional retail shops in a bid to provide customers with seamless buying journeys. In December 2016, the online retail giant opened an innovative cashless store in Seattle, showing that brick-and-mortar retail still dominates the industry.This article will look at how you can increase footfall in your store using Google's Local Inventory Ads....

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How Online Retailers Successfully Can Use Facebook Dynamic Ads

How Online Retailers Successfully Can Use Facebook Dynamic Ads

27/02/2017

Facebook Dynamic Ads have become a cornerstone in online advertising. The feature allows you to promote your products quickly on the social network, directly from their product catalogues. But these advanced targeting features can be complicated for online retailers to use. This article will take you through the basic features and benefits of Facebook Dynamic Ads....

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Member Content: Singles Day: Boost Your Sales with China's Biggest Shopping Event

Member Content: Singles Day: Boost Your Sales with China's Biggest Shopping Event

07/11/2016

An unmissable event in the world of Chinese e-commerce, Singles’ Day is now spreading bey...

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Avoiding common mistakes on Google Shopping

Avoiding common mistakes on Google Shopping

29/01/2015

It’s no secret that Google generally plays at least some role in most user journeys online....

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