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Kooomo

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Kooomo was founded in 2000 as a digital cloud commerce platform, created from an Italian’s passion to succeed in the world of online business. As an early adopter of cloud technology using a software as a service (SaaS) business model, Kooomo wanted to redefine ecommerce, turning complexity into commercial success.


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The 3 things all retailers need to be doing now to be ready for Black Friday 2018

The 3 things all retailers need to be doing now to be ready for Black Friday 2018

02/10/2018

91% of UK retailers ran Black Friday promotions last year. So, it’s safe to say that if you don’t have an offer for your customers that’s ready to go live on November 23rd, you’re missing a massive opportunity to sell. With just weeks to go before the shopping period that is forecast to top 2017’s record-breaking online spending of £1.8 million per minute, we’re sharing the three things all retailers need to do now to be ready for Black Friday....

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How to Keep Shoppers Interested When Free Shipping Isn’t an Option

How to Keep Shoppers Interested When Free Shipping Isn’t an Option

16/08/2018

Free shipping doesn’t have to be the be all and end all for your online store. As it turns out, there are plenty of ways that you can crank your shipping options up a gear to satisfy your customers, without having to bump up the sale price of your products. The key lies in the way you frame your shipping policy to give your customers perceived value. Here are some alternatives to free shipping that you can implement into your digital commerce strategy....

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The one thing retailers can offer their customers that Amazon can't

The one thing retailers can offer their customers that Amazon can't

23/07/2018

Let’s be honest - can online retailers ever really compete with Amazon? Of course, they can follow all the tips and tricks in any of the countless online articles on how to ‘one-up’ Amazon, but when it comes down to brass tacks, the reality is this... there is no competition. Rather than focussing on trying to compete with Amazon, retailers should be working on differentiating themselves from Amazon. But how, exactly?...

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8 features of the best click and collect offerings

8 features of the best click and collect offerings

01/06/2018

There’s no question or doubt — implementing click and collect as part of your ecommerce strategy can have a monumental effect on your overall customer experience. And that can be monumental ‘good’ or monumental ‘bad’, by the way. This article will share eight ways offer the best click and collect customer experience....

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5 sure-fire ways to make your product pages convert

5 sure-fire ways to make your product pages convert

16/04/2018

The ecommerce product page. Arguably the most important page on your entire website. Why? Because it’s where the magic happens. Here are the 5 golden rules for keeping your product pages in tip top shape....

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5 reasons your customers aren't buying on mobile

5 reasons your customers aren't buying on mobile

12/03/2018

The statistics say that although mobile claimed more web sessions than desktop in 2017 (52% mobile versus 36% desktop and 12% tablet), desktop still generates 61% of online revenue. But that doesn’t mean that brands should hang up their hats and accept that their e-shops will only be visited on mobile for ‘research’ purposes. In reality, there are likely some simple reasons as to why customers aren’t buying your products through mobile. This article explains those....

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