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How To Decrease Basket Abandonment By Optimising The User Experience

How To Decrease Basket Abandonment By Optimising The User Experience

14/02/2017

The gradual shift away from bricks and mortar shops to the internet is a lucrative opportunity for many retailers. But it’s not without its challenges. Customer expectations are higher than ever before — their demands are greater, and their tolerance is lower. To help you navigate this new landscape, this article will have a look at how you can optimise the online retail user experience to decrease basket abandonment....

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