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Klarna

About

Klarna was founded in 2005 in Stockholm, Sweden with the aim of making it easier for people to shop online. In the last 12 years, technology has evolved, excited and transformed the world around us, yet our mission remains as relevant as ever, to make paying as simple, safe and above all, smooth as possible. Klarna is now one of Europe’s largest banks and is providing payment solutions for 60 million consumers across 70,000 merchants in 18 countries. Klarna offers direct payments, pay after delivery options and installment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to. When the company acquired SOFORT in 2014 the Klarna Group was formed. Klarna is backed by investors such as Sequoia Capital, Bestseller, Permira, Visa and Atomico.


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Luxury retail brands: Elevate your online experience and win loyal customers

Luxury retail brands: Elevate your online experience and win loyal customers

19/07/2018

Advances in technology have resulted in the retail industry evolving at a breakneck pace. However, while the digital transformation has made itself at home with high street brands, it’s taken a little longer to reach the area of luxury shopping. Brands will need to make some substantial changes if they want to stay relevant to shoppers that are increasingly online-first....

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How to boost ecommerce sales without discounting (and why you should)

How to boost ecommerce sales without discounting (and why you should)

14/05/2018

In the growing discount culture, a lot of online retailers feel the pressure to slash prices to attract and convert shoppers. But that’s not the best strategy for shoppers or for retailers. This article explains how to boost ecommerce sales without discounting, and the long-term benefits of that approach....

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Gimmick or Innovation? eCommerce UX in 2018

Gimmick or Innovation? eCommerce UX in 2018

19/03/2018

Competition in the retail sector is fiercer than ever. Technology has fundamentally changed the way retailers interact with shoppers, and consumers now rightfully expect to shop how and when is most convenient to them. This article looks at the key attributes retail leaders embody, and investigate how technology helps them stay ahead of the competition....

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4 tips to attract last-minute online retail Christmas shoppers

4 tips to attract last-minute online retail Christmas shoppers

29/11/2017

Learn about the findings from research interviews with UK customers, and get tips on how to serve last minute Christmas shoppers....

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Why empathy is key to online retail for millennials

Why empathy is key to online retail for millennials

18/08/2017

When approaching the millennial generation of online shoppers, retailers need to develop emotional intelligence, and alter their customer journey to nudge shoppers towards a smoother and less turbulent online experience....

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How To Decrease Basket Abandonment By Optimising The User Experience

How To Decrease Basket Abandonment By Optimising The User Experience

14/02/2017

The gradual shift away from bricks and mortar shops to the internet is a lucrative opportunity for many retailers. But it’s not without its challenges. Customer expectations are higher than ever before — their demands are greater, and their tolerance is lower. To help you navigate this new landscape, this article will have a look at how you can optimise the online retail user experience (UX) to decrease basket abandonment....

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