ATTRAQT (formerly called Locayta) is a leading provider of merchandising solutions that increase site traffic, conversion rates and order values. ATTRAQT Freestyle Merchandising is a highly configurable real-time platform that uniquely controls merchandising, site search and product recommendations in a single system. ATTRAQT serves online retailers across the USA, Europe and Asia.
ATTRAQT was known as Locayta until the company changed its name to ATTRAQT in April 2014. The company was established in 2002 by ecommerce entrepreneur Dan Wagner and the company's CEO André Brown. André is an expert in bringing new technologies to market, having previously worked in the team that brought Adobe Acrobat to the UK.
ATTRAQT Freestyle Merchandising gives retailers an unprecedented level of integrated control over their website's performance via a single dashboard. Bespoke elements include Balance Factor, an innovation that combines business rules such as stock levels, price, newness and popularity with behavioural data, ensuring optimum product positioning across the site.
The ability of Freestyle Merchandising to maximise commercial benefits and streamline operational input has already engaged industry leading clients including Tesco Clothing, Superdry, Boohoo, Paperchase, Prezzybox and the British Museum Company.
ATTRAQT operates industry partnerships with Magento, Bronto, Dotmailer, Episerver and Peer1, providing extensive enhancements for online retailers working within these platforms.
ATTRAQT has offices in the UK and the USA.