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Apptus

Logo for Apptus
Address
16 Upper Woburn Place
Phone
0203 741 8023
Web
http://www.apptus.com

About

Apptus has been delivering search and optimisation related solutions from its base in the technology ‘hot bed’ of Sweden since 2000.

Our latest product, Apptus eSales takes online merchandising to a whole new level. It combines on-site search, list ranking and recommendations for products and content in a single unified solution. Each component learns from and informs the others to deliver a truly relevant and personalised experience and it is proven to increase revenue and profit.

Apptus eSales leverages AI based technology and onsite behavioural data to automate the manual workload that has previously fallen to search optimisation specialists and visual merchandisers.

Apptus eSales removes much of that manual heavy lifting. Its AI capability automatically optimises the whole site according to a common business objective - optimising for conversion, revenue or profit. Predictive analytics guides strategic decision making, while easy to use ‘boosting’ tools ensure there’s still room for a human touch.


Uploaded Content

IMRG Performance Management Dinner

IMRG Performance Management Dinner

15/09/2016

We will explore the opportunity and the challenges that intelligent, automated merchandising can play in transforming the way that retailers select and present content online.....

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Merchandising as a discipline

Merchandising  as a discipline

07/05/2015

If you want to know how far ahead of the curve any retailer might be, simply look at their org chart. There’s usually everything you need to know in that one simple diagram....

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