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Amplience

Logo for Amplience
Address
1-5 Curtain Road, London, EC2A 3JX
Phone
+44(0)20 7183 2860
Web
http://www.amplience.com

About

Amplience powers retail engagement at scale.

The Amplience platform signals the end of today's content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale.

With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity --all without scaling up the team. More than 200 of the world's leading brands, including Argos, Mulberry, Otto.de, Iceland and Missguided benefit from Amplience's specialized digital shopping expertise. For more information, visit www.amplience.com.


Uploaded Content

The Golden Quarter of retail: how to plan a successful content strategy

The Golden Quarter of retail: how to plan a successful content strategy

19/10/2018

The Golden Quarter has officially started and is widely seen as the most lucrative time of the year for the majority of retailers. Retailers start preparations for the peak seasonal trading period from October to December well in advance, but with more and more shopping days popping up in these months, planning a cohesive strategy is increasingly challenging. In an era where content is king, a retailer’s content strategy must deliver to secure gold. Below are the best ways to turn a tidy profit at the close of the year. Let’s jump in....

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Optimising content for mobile: Best lessons for home improvement retailers

Optimising content for mobile: Best lessons for home improvement retailers

03/09/2018

Home improvement retailers' content is not universally discoverable, and in some cases, it’s downright difficult to find, particularly on mobile. In this blog, we’ll delve into the opportunities which mobile platforms afford, and where retailers are falling flat. Let’s get to it....

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Why you should focus on storytelling to engage your omnichannel shoppers

Why you should focus on storytelling to engage your omnichannel shoppers

31/07/2018

To be expert in the art of storytelling is to know how to engage an audience. Storytelling has always been used to command attention and impart information. It is often designed to spur a specific reaction, often emotional. Now that customers shop across multiple channels, delivering personalised shopping experiences which are consistent with brand has become ever more challenging. Read on to discover the case for storytelling in the digital space....

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How retailers can score a hat trick this World Cup

How retailers can score a hat trick this World Cup

22/06/2018

To capitalise on the biggest sporting event of the year, a retailer has to think like a football manager. They must analyse the competition, come up with a strategy for every eventuality and know an open goal when they see one. In short, to win the retail World Cup, brands need to go in with their own playbook....

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What Generation Z expects from the online retail experience

What Generation Z expects from the online retail experience

04/06/2018

If you think you’ve begun to understand Millennials, then good news — there’s another generation of shoppers to get your head around. Generation Z (defined loosely as those born after 1995) are digital natives with their own preferences, own habits, and increasing spending power. Fortunately, it’s not hard to accommodate the needs of Generation Z in your ecommerce offering. Read on to learn how to cater to Generation Z in online retail....

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Product hero images: What your mobile shoppers need and want from them

Product hero images: What your mobile shoppers need and want from them

28/02/2018

The product hero image pops up at a crucial moment in a customer’s potential conversion from browser to buyer. However, getting product hero images right has long proven a challenge for online retailers, especially on mobile channels. This article will examine what shoppers need and want from product images on mobile, and discuss how to make sure your shot are ready....

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How To Use Content In Online Retail

How To Use Content In Online Retail

21/03/2017

After a brief resurgence in high street spending during the holidays, online retail looks set to continue its rise to dominance. The investment that retailers have put into their online systems is quickly paying off. However, online clothing retail still lags behind. This article will look at how creative and intelligent use of content in online retail can help you encourage customer loyalty and drive new and repeat sales for your online business....

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5 Trends That Will Change Online Retail in 2017

5 Trends That Will Change Online Retail in 2017

31/01/2017

How can online retailers meet the demands of today’s demanding shoppers? With new technologies such as “See now, buy now”, social shopping, contactless payments, and the Amazon Dash button, advancements in this space have come thick and fast. This article will explore the trends that will change online retail in 2017....

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DFS case study

DFS case study

31/07/2015

Discover how DFS were able to increase customer engagement levels by 66% using the Amplience Big Content Platform...

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Shop Direct case study - Amplience

Shop Direct case study - Amplience

31/07/2015

Read how Shop Direct were able to increase their site agility and publication speed using the Amplience Big Content Platform....

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