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AB Tasty

Logo for AB Tasty
Address
14 Gray’s Inn Road, London, WC1X 8HN
Phone
+44 20 3445 0902
Web
https://www.abtasty.com/uk/

About

The most complete marketing suite for conversion rate optimisation

To provide the most simple, intuitive and effective solutions, so that you can bring your own optimisation ideas to life and measure their impact, before mobilising technical resources for their final implementation.

To offer cross-device, open testing and personalisation solutions to provide your users with a seamless browsing experience, whatever kind of screen they are using, for effortless integration of third party solutions (e.g. web analytics solutions, tag management systems, data management platforms, etc.)

To offer local support so that you get the most from our solution throughout our collaboration, by providing you with testing ideas, by planning your roadmap, by ensuring its compliance and assisting you technically, if needed.


Uploaded Content

5 conversion rate optimisation findings retailers should know

5 conversion rate optimisation findings retailers should know

05/07/2018

In April 2018, the CRO platform AB Tasty commissioned Forrester Consulting to conduct a study exploring conversion rate optimisation methodologies in five key industries, including retail/ecommerce. The aim was to identify forward-thinking firms that gain more than their peers from their CRO programmes. Here are 5 findings from the survey and final study that anyone working on CRO in the retail sector should know about....

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Why you shouldn’t leave Conversion Rate Optimisation to AI alone

Why you shouldn’t leave Conversion Rate Optimisation to AI alone

04/04/2018

AI has been a blessing to marketers, freeing up more time for them to analyse and strategise. But that’s not to say you should leave your CRO fully in the hands of AI. This article will explain why online retail conversation rate optimisation still need the human touch....

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