We sat down to have a conversation with Ash Madhav, Head of Customer Insight & CRM at Revolution Beauty, to see why they're proud to be a member of the IMRG community.
Revolution Beauty Testimonial
Revolution Beauty have been proud IMRG Retailer members for over four years and benefit from their membership through access to insight and peer-to-peer networking and knowledge sharing events.
We asked Ash for more detail about how she benefits personally, how Revolution Beauty benefit, and how her team enhance their internal operations from being part of the IMRG membership community.
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"IMRG insights provide us with the market context that enables Revolution Beauty to understand where we are doing well & where we need to improve. All of this data and insight feeds into our optimisation & customer roadmap."
Revolution Beauty
Can you tell us a bit about your job role and how IMRG fits into that?
“In my role as Head of Customer Insight & CRM, I am responsible for the overall customer strategy. In simple terms, understanding customers from the data we have & engaging with our customers based on the insights.
IMRG feels like an extension of my team as the insights they provide adds context to our internal insights. The weekly webinars (The Weekly Data Show) have been a great forum for brainstorming & discussing strategies with relevant peers from the industry.“
Can you give any specific examples of how your company has benefitted from being an IMRG member?
“IMRG insights provide us with the market context that enables Revolution Beauty to understand where we are doing well & where we need to improve. All of this data and insight feeds into our optimisation & customer roadmap.“
Can you share an example of where IMRG insight has helped you deliver an improvement in online performance.? e.g improving a key metric.
“There’s too many to mention but a recent customer retention study, published by IMRG, was very useful in comparing & benchmarking the retention rates of last year’s covid customer acquisition. The insights from this study have enabled Revolution Beauty and our team to re-prioritise some of our post purchase re-engagement lifecycle programme."
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