Andrew Martin have been proud IMRG Retailer members for over four years and benefit from their membership through access to actionable insight and networking opportunities that they can't find anywhere else.
We asked Michael about how he benefits personally, how his team reap the rewards, and how his organisation use their membership to enhance Andrew Martin’s ecommerce strategy.
“IMRG is really well organised and is hugely beneficial in the way they bring together industry experts to discuss best practice and learnings.
The market insight that we receive is invaluable in benchmarking Andrew Martin’s performance against the rest of the market.”
“I am the CEO of the Home Interiors company – Andrew Martin…
Digital is the key research, consideration and purchase channels for our customer base.
IMRG helps me to understand how we are performing as a company, how we are performing against the rest of the market, and how we can improve our ecommerce strategy.
Being part of the IMRG community also means that I can learn from colleagues in other sectors and industries.
It enables me to recognise how my peers are succeeding through methods which we might not be so familiar with. Being part of this community gives me great insight on best practise, and gaining visibility on the results they have achieved is incredibly useful.”
)
“The Virtual Roundtables (now known as Retailers Discuss.. Have been hugely beneficial for all of the reasons above. IMRG Virtual Roundtables are open debate style virtual events, where retailers get the opportunity to ask each other questions in an informal environment. The intention is for everyone to leave the session having learnt from the experiences of other retailers in that area, and take ideas and potential strategic approaches back to their business for consideration.”
)