[PODCAST] Why was Black Friday and Christmas trading underwhelming in 2018?
Podcast
From IMRG
The peak shopping period was tough this year, with December's growth the lowest ever in the history of the IMRG/Capgemini index. So what are the issues and what does it mean for 2019? On 18 January 2019, IMRG Strategy and Insight Director Andy Mulcahy sat down with these experts to discuss the latest developments:
- Joanna Bedward, eCommerce Commercialisation Manager, Elavon
- Ash Takher, Director, UK Sales, Optimizely
- Alex Leith, Commercial Director, Summit
