What Is Lifetime Customer Value and What Can You Learn From It?

By Andy Mulcahy - Editor at IMRG

 

For those starting to look at measuring lifetime customer value, this video defines the three terms – ‘lifetime’, ‘customer’, and ‘value’ – to help you understand the basics of a concept that is quite simple in principle, but that gets more complex if you are to use it to produce meaningful and actionable insights.