UK Online Christmas Shopping Survey 2018

The peak period is well and truly underway. Black Friday has been and gone, only to be replaced by another looming monolith in the calendar: Christmas.

It's at this end-of-year crux that monitoring customer attitudes becomes particularly pertinent. What do customers expect this year? How are they buying? What are the most common issues they're experiencing? It's in knowing the answers to these questions that retailers can boost themselves ahead of their competition.

In light of this, parcelLab commissioned a study into Christmas shopping in 2018, the results of which have been melded into a handy infographic. And so, without further ado, here's what Christmas 2018 is looking like from a customer perspective:

parcelLab infographic

Join thousands of other Online Retail professionals

Get unique insights straight to your inbox for free, and improve your understanding of online retail. Subscribe to Online Retail Weekly now.

Customer Connect 2019 scroll banner