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[PODCAST] Mobile shopping and discovery in the age of Netflix and Spotify

Podcast

From IMRG

 

How have shoppers changed from five or more years ago?

How are things like Netflix and Spotify influencing their behaviour?

On 27 March 2018, IMRG Strategy and Insight Director Andy Mulcahy sat down with:

  • Simon Jaffery, Director of Product Management at Qubit
  • Michelle Cachucho, Enterprise Customer Success Manager at Qubit

In a recent survey, 47% of shoppers said that faster or easier browsing would help them with their customer journeys. In the US specifically, 56% of those customers said better product discovery would result in the making a transaction.

If you can find out things about your customer, you can personalise an experience. And in the age of Netflix and Spotify, shoppers are accustomed to curated recommendations.

But how do you avoid being intrusive?

 

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