By Ellie-Rose Davies, Content Executive at IMRG

H1 online retail performance

Total market data

The total online market had some strong months in H1 2025, including January, February, April and June. The market had a tough time during May (see blue dotted square below), with some weeks hovering around -2% Year-on-Year (YoY). However, June saw a positive uplift (see red dotted square below), with growth as strong as +8.4% YoY in w/c 15^th.