Survey:e-Retail Customer Service Index (Sept 2007)
Client:IMRG

Date ranges:October analysis Sept 22- Oct 8th
Available dates: Sep 22nd 2007 00:00 - Oct 08th 2007 16:00
First collection: Sep 22nd 2007 14:37
Last collection: Oct 08th 2007 15:04
Responses collected in period: 2871
Average collection rate: 7.5 per hour (179.2 per day)

In the last 12 months which of the following products and services have you bought over the internet? Please tick all that apply

YesNo
Books, CDs, music, games, videos/DVDs and software84.48%15.52%
Clothing, footwear and jewellery54.58%45.42%
Food, drink and household supplies37.06%62.94%
Furniture, DIY and gardening25.28%74.72%
Home and consumer electronics44.09%55.91%
Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events)51.12%48.88%
Health and Beauty (e.g. cosmetics or pharmacy products)29.20%70.80%
Gifts45.31%54.69%
None of the above4.93%95.07%
n = 2,860 [each row]
Data graph

Books, CDs, music, games, videos/DVDs and software customer service

From Question: Books, CDs, music, games, videos/DVDs and software customer service

#
0 Very poor0.33%
10.37%
20.41%
30.99%
41.74%
55.18%
66.42%
717.11%
826.14%
917.19%
10 Excellent24.11%
n = 2,414
Data graph

Clothing, footwear and jewellery customer service

From Question: Clothing, footwear and jewellery customer service

#
0 Very poor0.26%
10.26%
20.77%
31.35%
42.96%
57.20%
610.28%
722.37%
823.07%
911.95%
10 Excellent19.54%
n = 1,556
Data graph

Food, drink and household supplies customer service

From Question: Food, drink and household supplies customer service

#
0 Very poor0.28%
10.47%
20.95%
31.13%
42.46%
56.99%
69.92%
719.28%
822.40%
914.84%
10 Excellent21.27%
n = 1,058
Data graph

Furniture, DIY and gardening customer service

From Question: Furniture, DIY and gardening customer service

#
0 Very poor0.42%
10.70%
21.54%
31.68%
43.09%
58.42%
69.82%
722.02%
823.28%
910.10%
10 Excellent18.93%
n = 713
Data graph

Home and consumer electronics customer service

From Question: Home and consumer electronics customer service

#
0 Very poor0.40%
10.24%
20.48%
31.12%
41.44%
55.29%
610.02%
720.19%
826.60%
913.86%
10 Excellent20.35%
n = 1,248
Data graph

Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) customer service

From Question: Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) customer service

#
0 Very poor0.07%
10.14%
20.55%
30.76%
41.58%
54.26%
66.95%
718.23%
825.31%
918.84%
10 Excellent23.31%
n = 1,454
Data graph

Health and Beauty (e.g. cosmetics and pharmacy products) customer service

From Question: Health and Beauty (e.g. cosmetics and pharmacy products) customer service

#
0 Very poor0.36%
10.24%
20.12%
30.60%
41.81%
56.41%
610.04%
720.07%
823.46%
913.66%
10 Excellent23.22%
n = 827
Data graph

Gifts customer service

From Question: Gifts customer service

#
0 Very poor0.23%
10.23%
20.23%
30.39%
41.55%
56.18%
68.73%
716.38%
826.28%
917.54%
10 Excellent22.26%
n = 1,294
Data graph

Overall, how easy or difficult is it to use and find your way around websites you have visited? Please state, where 0 is VERY DIFFICULT and 10 is VERY EASY

From Question: Overall, how easy or difficult is it to use and find your way around websites you have visited? Please state, where 0 is VERY DIFFICULT and 10 is VERY EASY

#
0 Very difficult0.07%
10.18%
20.44%
30.92%
41.96%
55.13%
66.91%
718.03%
827.11%
916.25%
10 Very easy22.98%
n = 2,707
Data graph

Overall, how would you rate the range of products available to buy over the internet? Please state, where 0 is VERY POOR and 10 is EXCELLENT

From Question: Overall, how would you rate the range of products available to buy over the internet? Please state, where 0 is VERY POOR and 10 is EXCELLENT

#
0 Very poor0.11%
10.11%
20.22%
30.55%
41.29%
54.51%
65.77%
713.27%
822.48%
918.93%
10 Excellent32.75%
n = 2,705
Data graph

Overall, how would you rate the amount of information you are given about the products and services you can buy? Please state, where 0 is VERY POOR and 10 is EXCELLENTBy information we mean things like product details and photography that help yo...

From Question: Overall, how would you rate the amount of information you are given about the products and services you can buy? Please state, where 0 is VERY POOR and 10 is EXCELLENTBy information we mean things like product details and photography that help you decide whether to buy or not.

#
0 Very poor0.15%
10.11%
20.52%
31.00%
42.59%
57.47%
612.68%
722.11%
823.88%
914.01%
10 Excellent15.49%
n = 2,705
Data graph

Overall, how competitive are the prices of products when shopping over the internet compared to the high street? Please state, where 0 is MUCH WORSE than the high street and 10 is MUCH BETTER than the high street

From Question: Overall, how competitive are the prices of products when shopping over the internet compared to the high street? Please state, where 0 is MUCH WORSE than the high street and 10 is MUCH BETTER than the high street

#
0 Much worse0.11%
10.11%
20.37%
30.45%
41.93%
56.80%
610.48%
716.83%
822.67%
915.46%
10 Much better24.79%
n = 2,691
Data graph

Overall, how confident are you in the security offered by websites you have visited? Please state, where 0 is NOT AT ALL CONFIDENT and 10 is VERY CONFIDENTBy security we mean protection of vital personal information such as bank details

From Question: Overall, how confident are you in the security offered by websites you have visited? Please state, where 0 is NOT AT ALL CONFIDENT and 10 is VERY CONFIDENTBy security we mean protection of vital personal information such as bank details

#
0 Not at all confident0.18%
10.18%
20.48%
31.55%
42.55%
58.25%
611.24%
720.86%
823.85%
914.35%
10 Very Confident16.49%
n = 2,704
Data graph