e-Commerce Awards for Excellence 2010


The 17 awards are listed below with details of the short list and winners.


 


OnLine Gold Award


(OLGA) for the Best e-Commerce Site 2010
Voted for by IMRG members, and retailers are not allowed to vote for their own site.
First place and winner of the 2010 OnLine Gold Award for best e-commerce site voted by the Members of IMRG is: Marks & Spencer


Best Multi Channel Retailer


What the judges wanted to see?
Excellent choice, user experience and strong sales will be a given but judges will also be looking for evidence that this is a retailer who is truly committed to e-commerce, understands its importance in the retail mix, constantly innovates and uses e-commerce to benefit the wider business.

Winner
Marks & Spencer














Shortlist
Boots UK Ltd
Jessops
B&Q


Best Direct Retailer


What the judges wanted to see?
Excellent choice, user experience and strong sales will be a given but judges will also be looking for evidence that this is a retailer who is truly committed to online retail demonstrating true innovation and market leadership.

Winner
ASOS














Shortlist
Ocado
notonthehighstreet.com
chemistdirect.co.uk


Best use of Online Media


What the judges wanted to see?
We’re looking for the most imaginative and best use of video content to enhance the customer experience. Crucially we need to see evidence that video engagement has led to increased business and a more positive experience for the customer.

Winner
Marks & Spencer













Shortlist
Payvment
Maximuscle
Publicis Blueprint (for Orange)


Cross border e-retail award


What the judges wanted to see?
We’re looking for clear evidence of increased sales in overseas markets, and the application of a multi-lingual/multi-currency web site providing a rich consumer experience with excellent delivery options together with clear returns and customer service policies.

Winner
Wiggle













Shorlist
ASOS
vente-privee.com
The Book Depository


E-commerce site innovation award


What the judges wanted to see?
This development could relate to content, service, technology, marketing or all of them. What we’re looking for is something original, exciting and which advances the e-commerce cause. Crucially we need evidence that the innovation has led to increased business for the e-retailer and a more positive experience for the customer.

Winner
Payvment















Shortlist
The Select.co.uk
Loving Outdoors
Suttons Consumer Products


Re-design/re-launch of the year


What the judges wanted to see?
This relates to content and overall look and feel. What we’re looking for is evidence that the changes have led to increased business for the retailer and a more positive experience for the customer.

Winner
L.K. Bennett by Portaltech and Marks and Spencer (joint winners)
















Shortlist
Aviva UK Life
Prezzybox.com


Best Customer Experience


What the judges wanted to see?
Ease of use, clarity and variety of photography, editorial content, excellent product offer, informative product descriptions, outstanding customer service, and innovative and appropriate use of technology will all be taken into consideration, along with any other factors that make the experience of buying from the site an enjoyable and easy one.

Winner
Kiddicare

Shortlist
my-wardrobe.com
Wiggle
Sainsburys.co.uk


User Generated Content Innovation Award


What the judges wanted to see?
We’re looking for the most imaginative and best use of UGC content to enhance the customer experience. What we need to see is evidence that UGC is being used across channels and as part of the marketing message to drive sales and improve customer experience.

Winner
B&Q














Shortlist
Reevoo
Evans Cycles
The Carphone Warehouse


Best Customer Care Award


What the judges wanted to see?
Who has gone the “extra mile” to really help their customers? We need to see clear evidence/testimonials that your customer service team are the best in e-commerce.

Winner
Webtogs

Shortlist
Crucial.com (Lexar Media)
www.figleaves.com
Sainsburys.co.uk


Innovation in Delivery Award


What the judges wanted to see?
This award will recognise the company that can demonstrate, through service improvements, product innovation and technological enhancements, a measured improvement in service and customer satisfaction.

Winner
DPD UK
Wickes (special mention)

Shortlist
Wickes
Shutl
Collect+


Best e-commerce Marketing Initiative


What the judges wanted to see?
This award will recognise the company that demonstrate either through a continual or one-off marketing activity that it knows how to drive traffic and more crucially sales from its website. Online, offline or live-event activities, or a combination of all three, will be considered. But what’s most important here are that the results are measurable.

Winner
eBay Fashion Outlet
















Shortlist
Boden in partnership with Criteo
my-wardrobe.com
Comet


ISIS small retailer of the year


What the judges wanted to see?
The small retailer who has made the biggest impact in 2010. It might not be sales growth - it could be PR impact or business concept. Creativity and a proven business model are essential.

Winner
Prezzybox.com















Shortlist
Share Jewellers
Spoiled Brat UK Ltd
Giles UK Ltd


Best e-commerce payment innovation


What the judges wanted to see?
Judges will look for evidence that the company has thought creatively about the point of payment. Multiple payment options are a must but the judges will be looking for evidence that the company has identified the drop out points associated with payment and overcome as many as possible.

Winner
Oasis (Aurora Fashions)

Shortlist
Payvment
Ukash
Moneybookers


Best use of Social Media


What the judges wanted to see?
Social Media is the buzz word of the moment but judges want to see it employed to demonstrate a business benefit. Good PR is hard to come by and positive PR from social media sites is pure gold. Thats the key to this award - positive PR from social media and lots of it!

Winner
ASOS















Shortlist
Jimmy Choo
Marks & Spencer
Sainsbury’s Online


Best Start Up Company


What the judges wanted to see?
We are looking for a start up company that has gone online in the last 12 months. Which through its design, vision and offering is making waves in the e-commmce industry. We are looking for predicted sales targets being above expected levels and rapid market share growth.

Winner
Loving Outdoors
















Shortlist
Groupon-MyCityDeal
Payvment
HearingDirect.com


Best Smartphone Application


What the judges wanted to see?
The judges are looking for a company that has the app that bring the most value to the retailer, is it number of downloads, percentage of business via the app, brand value to the company. What does your app bring into company? Is it transactional? Do you drive the footfall to the highstreet store with it? Is it part of a loyalty strategy.

Winner
Ocado
















Shortlist
vente-privee.com
Oasis (Aurora Fashions)
Marks & Spencer


How To Enter


Many thanks to all the companies that contributed entries and nominations for the e-Commerce Awards for Excellence 2010. We look forward to reading your entries for the 2011 awards.

If you have any queries about the Awards, please contact Paul on 020 7189 5533. 




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