White Papers
BackDate:25 July 2012
Merchandising Index: Apparel
This report provides a framework to identify and promote best practice merchandising within the apparel industry in the UK. We recognise that the apparel sector, perhaps because of the sheer dominance of apparel as an online industry sector or perhaps because apparel is inherently about fashion and style, is leading the market in merchandising practice.
We are passionate about online fashion and we seek to promote best practice so that we can get ever closer to providing customers and visitors with a truly great online experience because, while it might be a cliché, satisfied customers become repeat customers and it is repeat customers who ensure the continued growth of online fashion.
The top 50 apparel sites in the UK Companies have been marked by IMRG, an independent industry body, using a matrix and a methodology developed by Peerius. Further details can be found in the methodology section.
This is the most comprehensive report of its kind. It not only celebrates the industry’s best performers it is also an indicator for changes within the industry over time.