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Date:20 April 2012

Online Shopper Intelligence - UK - Q3 2011


Source: Kantar Media UK


This white paper aims to provide an overview of online shopping in the UK based on research completed during Q3 2011. We hope to provide you with a clear sense of what is going on in the online retail landscape by examining key metrics – derived from Kantar Media Compete behavioural data and our Online Shopper Intelligence survey of 1,500 respondents – to provide a snapshot of UK online shoppers, their behaviours and motivations.


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