Date:10 July 2012
mShopping: Final Nail or Final Hope for the High Street?
Mobile will have a profoundly disruptive effect on the retail landscape.
This is not simply to do with mCommerce. Indeed, for every £1 of purchases made via mobile, Deloitte has estimated that the channel will directly influence £23 of spend.
Whilst many have concluded that Mobile Shopping will deliver a further, possibly fatal blow to the High Street, Sponge takes the contrary view.
Whilst the dangers of inaction are high, we believe Mobile represents an unparalleled opportunity for bricks and mortar retailers. Brands that embrace it in a smart and timely manner have the chance to create and sustain real competitive advantage.
The goal of this White Paper is simply to provide retailers with the key insights and tools they’ll need to capitalise fully on Mobile’s extraordinary potential.