Date:19 June 2012
M-Commerce: The Complete Picture
Six months ago we released our first ever mobile commerce white paper. In this we looked at how mobile commerce is developing within the performance marketing channel and the trends that are fuelling this growth. We looked at the percentage of traffic and sales coming through mobile devices (smartphones and tablets). At the time, 3.5% of all traffic and 5% of all sales were being driven through mobile devices.
In this update, we look at how the mobile landscape has developed. We focus specifically on the results that our advertisers are seeing as well as the opportunities that have arisen through the channel. We also look at how our platform has developed to support advertisers and publishers, enabling them to see the devices their visitors are purchasing through.
This document covers the following:
- How m-commerce has developed across other channels
- Mobile trends seen through Affiliate Window
- Mobile reporting
- The importance of affiliate tracking
- Impact of having an optimised mobile site in place
- Opportunities with publishers