White Papers
BackDate:12 June 2012
Online Shopper Intelligence – UK: Travel
This white paper aims to provide an overview of what’s happening in the UK’s online travel landscape based on research completed during Q1 2012. We hope to provide you with a clear sense of what is going on in the online travel landscape by examining key metrics – derived from Kantar Media Compete’s online behavioural data and Online Shopper Intelligence Survey of 1,500 UK respondents – to provide a snapshot of UK consumers’ behaviours and motivations in relation to the travel sector.