Date:28 May 2012
Affiliate Window Case Study: Anglian Home Improvements
Anglian Home Improvements (AHI) launched their new Lead Generation campaign with Affiliate Window in September 2011.
Previously they had experienced lead quality issues when working with an open publisher campaign, this included a lack of control over lead validity and the inability to dynamically de-duplicate. As a consequence the campaign was closed.
Working closely with their digital agency Latitude, Affiliate Window re-built the campaign with tight lead controls, verifying the data customers submit before it is passed onto AHI and testing a variety of new lead sources.