Date:20 April 2012
Online Shopper Intelligence - UK - Q4 2011
To succeed in today’s market, brands must cater to an increasingly diverse set of consumers. To do so, they need to fully understand the consumer dynamics within specific categories to ensure that they engage and successfully influence the right audiences. While Kantar Media Compete’s last white paper provided a picture of the general online retail landscape, this latest Q4 instalment focuses on consumer behaviours within the high consideration category of electronics.