IMRG Hitwise Hotshops List - May 2013

• Includes the UK’s top 10 mobile retailers by site traffic for the first time.
• Between them, the Amazon UK (1st) and Amazon.com (3rd) sites accounted for over 10% of mobile visits to retail sites.
• Highest risers – Orange, (+45 places), Carphone Warehouse, (+25) and Netflix, (+22).

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IMRG Hitwise Hotshops List - February 2013

• Travel dominates IMRG Hitwise Hot Shops List, with 11 companies in the Top 50.
• Fashion retailers fell in popularity, with the exception of ASOS.
• House of Fraser was the fastest riser outside of travel.

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IMRG Hitwise Hotshops List - November 2012

• Department stores are the clear shopping destinations of choice for online consumers, occupying 10 of the top 15 spaces in the IMRG Hitwise Hot Shops List, which measures traffic to retail sites.
• The November Hot Shops List confirms Amazon UK as the dominant brand among department stores, accounting for 40% of site visits to the sector. Amazon’s closest rival in the List, Argos, attracts around 8% of the sector’s visits.
• Apparel & Accessories retailers also feature prominently in the List, with 7 making the top 50. This sector has been one of the big drivers of growth in the IMRG Capgemini e-Retail Sales Index over the past decade, and it seems that shopping for clothing online remains a key behaviour for UK consumers.
• This quarter’s five fastest movers in the Hot Shops List top 50 were Toys R Us (+28) indicating that consumers were planning ahead for Christmas in October and ASDA Direct (+16), with ASDA, Boots and Ticketmaster UK all moving up 14 places.

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IMRG Hitwise Hotshops List - August 2012

• London 2012 Tickets was the fastest moving retailer this quarter as consumers flocked online for precious Olympics tickets.
• On the Beach entered the top 50 for the first time this quarter, joining 10 other travel brands who all rose in the rankings of the Hot Shops List with the exception of easyJet, which retained its previous position.
• In addition to London 2012 Tickets, the fastest movers were The Carphone Warehouse (+18), On the Beach (+15), Thomas Cook (+12) and Travel Republic (+11).
• Supermarket brands fell in the rankings this quarter with Tesco, Sainsbury’s, ASDA and ASDA Direct all finishing lower than they did last quarter. Tesco Direct was the only website within the top 50 to buck this trend rising one place to number 14.

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IMRG Hitwise Hotshops List - May 2012

• Netflix was a new entry to the Hot Shops top 100 this year featuring at number 34 in the May list. Since the last Hot Shops list in February Netflix has jumped an impressive 63 places.
• Online-only fashion brands had a strong year with brands like ASOS, Very and boohoo climbing the rankings. Multi-channel apparel brands New Look, Zara, Republic and TK Maxx also improved their positions from last year.
• This year’s five fastest movers in the Hot Shops list were Zara (+25), TK Maxx (+16), Very (+14), Urban Outfitters (+13) and boohoo (+13).
• Cycling websites Halfords, Wiggle and Evans Cycles all rose up the rankings from the previous quarter ahead of the more favourable summer weather and the forthcoming London Olympics.
  

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IMRG Hitwise Hotshops List - February 2012

• Argos reclaimed the number two spot this quarter having been displaced by Apple for the first time ever back in October. Apple meanwhile dropped to third place.
• Electronics retailers Currys (ranked 15), Comet (30), and PC World (38) all rose up the Hot Shops list this quarter. Currys and PC World were also ahead year-on-year, up two and three places respectively on February 2011.
• The five fastest movers this quarter in the Hot Shops list were all travel brands. First Choice (up 37 places), Thomas Cook (+23), TravelRepublic.co.uk (+20), Thomson (+15) and Expedia (+12) all climbed in the rankings this quarter. Outside of the travel industry the fastest movers were LoveFilm.com (+10), Currys (+6), IKEA (+6) and PC World (+6).
• Travel’s winter peak in January saw eleven travel brands rise in the rankings within the top 50. Premier Inn broke into the top 50 for the first time this quarter, and TravelRepublic.co.uk climbed 20 places on November to come back into the top 50.
  

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IMRG Hitwise Hotshops List - November 2011

• Apple jumps six places in the Hot Shops list to snare the number two position from Argos for the first time ever - beaten only by Amazon
• Poor quarter for Home & Garden websites with Homebase dropping three places to 42nd place and IKEA dropping one place to 32, while B&Q failed to regain momentum from earlier this year, remaining in 18th place
• The fastest movers this quarter were ASDA Direct (up 23 places), Very.co.uk (+19), Ticketmaster (+16), H&M (+15) and Toys R Us (+15). Having moved up two places last quarter, Next fell back down to fifth place
• Travel websites fell in the rankings this quarter: easyJet, Expedia, Ryanair, Lastminute.com, British Airways and Thomas Cook all dropped down the rankings, though this was expected after the summer peak
  

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IMRG Hitwise Hotshops List - August 2011

• Travel websites bounced back this quarter with all of the major travel brands rising up the rankings since May 2011. One in five websites in the Hot Shops List this quarter came from the travel sector.
• Having dropped out of the Top 50, cinema brands Odeon (ranked 37th) and Vue (44th) both returned to it this quarter. Cineworld also rose up the rankings in a strong three months for the movie industry.
• The fastest movers in the Hot Shops List during the last three months were: Travel Republic (up 18 places), Odeon Cinemas (+14), First Choice (+12), Travelodge (+12) and Cineworld (+9). Next was also a notable climber this quarter, moving up two places to 3rd in the Hot Shops List above Tesco and Play.com.
• Entertainment retailers Play.com, HMV and GAME all fell in the rankings , revealing a decline in demand for video games, DVDs and CDs.
  

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IMRG Hitwise Hotshops 100 List - May 2011

• The London 2012 Ticket site was the highest ranked new entry in the HOT 100 this year. The site ranked 35 for May 2011 as UK internet users applied to see sporting events at next year’s Olympic Games.
• The fastest climbers year-on-year in the HOT 100 were National Express (up 23 places), Republic (+22), Bhs (+22), House of Fraser (+20), Boots (+18) and Sainsbury’s (+17). These fast risers represent the champions of some of the fastest growing industries within online retail this year: department stores, fashion, food and health and beauty.
• B&Q and Homebase saw strong season gains this quarter thanks to the pleasant April weather and early demand for BBQs, lawnmowers and garden furniture.
• Tesco becomes the third biggest online retailer in the UK, overtaking Play.com. Grocery and Alcohol was the third fastest moving category within online retail year-on-year, with Tesco, Sainsbury’s and ASDA all climbing in the HOT 100 list.
  

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IMRG Hitwise Hotshops List - February 2011

• Travel had a very strong quarter with the five fastest moving brands all coming from the travel sector. Travel agencies Thomas Cook (up 27 places) and First Choice (+21) saw the biggest gains of the quarter followed by Thomson (+15), Travel Republic (+15) and British Airways (+12).
• Consumer electronics also had a good quarter with Apple (+4), Currys (+6), and Comet (+5) all moving up in the Hot Shops list.
• Year-on-year the most improved performers were Sainsbury’s (+19), IKEA (+10) and House of Fraser (+19). All of these brands also showed improvements compared to last quarter, with Sainsbury’s now a firm fixture of the top half of the Hot Shops list.
• Department stores generally had a solid quarter with John Lewis, Debenhams and House of Fraser all improving on their position from last quarter. Only M&S dropped this quarter falling three places since November and two places since February 2010.
  

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