Date:24 October 2012
MasterCard’s DataCash enables payments on brand new taxi mobile appcab:app introduces a free mobile payment facility for Hackney cab drivers across the UK and Ireland LONDON – 24th October 2012
- cab:app, the mobile hailing app has introduced a free and secure payment processing facility for Hackney cab drivers. This innovative technology will help drivers meet the growing demand by consumers who prefer the convenience of paying by card. In addition, this will offer drivers complete flexibility from their mobile phone to generate more income with no cost, no tie in, no radio circuit fees or specialist equipment installed in their cab.
The mobile payment app will allow drivers to accept debit and credit cards on VISA, Mastercard, American Express, Diners and Laser (Ireland only) for the range of services available on cab:app, including instant hails, pre-bookings and fixed price fares.
cab:app is free to download for drivers and passengers across the UK and Ireland on iPhone, iPad, Android, Blackberry and Nokia, making it the the most comprehensive app available on the taxi app market.
It’s never been easier for a driver to take a secure credit or debit card payment. Passengers can choose to pre-register their card details or the driver can complete the transaction at the end of the journey. “The secure mobile card payment system is powered by DataCash, a MasterCard company which processes over a billion card transactions a year and is a known innovator in developing alternative and convenient payment solutions.”
Currently most card payments within cabs are via chip and PIN machine, which results in passengers paying 10-12% on top of the metered fare primarily to cover the cost of this expensive equipment plus transaction processing fees.
Innovation in mobile technology has enabled cab:app to develop a secure mobile payment facility for most smartphones, which eliminates the cost of hardware and significantly reduces the card processing fees for passengers to only 3.9%.
cab:app inventor and Hackney cab driver Peter Schive commented ‘as a London cabbie for over 10 years I wanted to develop a payment facility that was fair, transparent and secure to help fellow drivers offer improved services at a lower cost to passengers. I’m proud to say that cab:app has achieved this and is now available to all Hackney carriage drivers and passengers across the UK and Ireland.’
You can now download cab:app free from the various app stores and once registered you can start benefiting from the full range of services.
For more information about cab:app please contact: firstname.lastname@example.org For more information
about DataCash please contact: Simon.Chan@edelman.com
Visit us on Facebook: www.facebook.com/cabapp
Follow us on Twitter: https://twitter.com/cabapp About cab:app
Invented by a London cabbie Peter Schive, cab:app is a convenient, accessible, reliable and safe way to hail a taxi, anytime, anyplace direct from your mobile phone.
cab:app aims to set new standards in taxi travel by making it easy for passengers to hail a cab in any town from a single app. Offering a range of door to door services to meet different needs and budgets which include Hail Now, Pre-book and Fixed price fares to help make those important travel connections with road, rail and air. You can even pay by card using the cab:app mobile payment facility.
All cab:app drivers are licensed and on booking passengers will receive driver details. You can track your driver on the map and also keep in contact through the in-app message board or by calling.
Free to download on iPhone, iPad, Android, Blackberry and Nokia, cab:app is the only taxi app available to passengers and Hackney carriage drivers across the UK and Ireland About DataCash
Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. As a global partner to some of the world’s most recognisable brands in the gaming, travel, retail and finance sectors. DataCash combines smart thinking and an end-to-end solution to help its customers transcend the complexities and expense associated with payment processing.
Advance technology from DataCash enables customers to accept and process payments in multiple currencies – across e-commerce, m-commerce and cardholder present channels – with the security and confidence of tools tailored to meet exacting and expanding business needs. DataCash customers protect their brand and reputation, enhance end-user experience and capitalize on new global market opportunities.
DataCash successfully processes up to a billion transactions each year and prevents over £1 million of attempted fraud a day for over 30,000 Merchants.