Date:24 August 2012
Affiliate Window announces new affiliate program launch with Skechers for U.S and UK markets
Global performance network Affiliate Window has launched an affiliate program with award-winning footwear leader SKECHERS in the US & UK markets. SKECHERS thrives as an internationally recognized brand who has established a reputable name by designing quality and trendy footwear for men, women and children.
Working in collaboration with leading performance marketing agency, AffiliateTraction, the new partnership will allow SKECHERS to fuel brand awareness and target new customers, as well as build strong relationships with publishers to maximize their potential. The SKECHERS affiliate program will continue to enhance the scope of the SKECHERS consumer base through pioneering technologies and strategic partnerships, while offering supportive and innovative network tools.
Anthony Clements, Director of Client Services for Affiliate Window says: “Working alongside AffiliateTraction, our focus is to build strong, long-term publisher partnerships and drive quality traffic to the SKECHERS site. Through strategic account management, we look forward to building on the foundations that have been laid and continuing to grow the SKECHERS affiliate program.”
Marty Bickford, Managing Director U.S. Operations for AffiliateTraction says: “SKECHERS is a truly global brand, respected worldwide for quality and innovation. AffiliateTraction is proud to serve SKECHERS in opening the performance marketing channel in the US and United Kingdom. Partnering with Affiliate Window in this venture enables us to reach key consumer influencers and drive new consumers to SKECHERS.CO.UK.”
The SKECHERS affiliate scheme features a competitive commission structure with the potential for publishers to generate sales through a variety of resources including bespoke graphic banners, featuring 3,200 styles of SKECHERS shoes, data feeds, and text links along with advertorials.
The program also opens up a pool of communication between SKECHERS as a brand and online publishers in order to maximize ROI while developing strong awareness of the program and increasing online presence.
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Head of PR
t: +44 20 7553 0333