Date:10 May 2012
How To Manage Your Competitors' Promotions Effectively
Retailers go through much pain when struggling to monitor their competitors' promotions effectively. Advances in competitor price monitoring technology means they can now monitor their own promotions against the competition in an efficient manner.Profitero
provides up-to-date high-quality competitor pricing information to multichannel retailers and manufacturers that helps with marketing campaigns, supplier price negotiations and day-to-day pricing management.
Our customers often tell us of the pain they go through to monitor the promos of their competitors closely, as well as managing their own promos. One question we hear a lot from clients is, "How can I monitor my competitors' promotions in an more efficient manner?"
. Many retailers say they think their competitors are undercutting their prices on the products on promotion in their stores.
To meet this business requirement, Profitero
has developed a new feature on our web-based service to help retailers and manufacturers to monitor their competitors' promotions more effectively. Our new comprehensive view allows customers to monitor promotions, promotional prices and promotion messages efficiently.
to watch a video of Profitero's promotions feature.
For more information on the Profitero service, visit http://www.profitero.com
For all the latest news on retailing, eCommerce and pricing, read our blog at http://blog.profitero.com
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