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Date:08 December 2011

Gulf Oil International Website Redesigned by Chapter Eight

Leeds, UK (08 December 2011): Leading web design agency Chapter Eight has announced the launch of a completely re-designed website for global oil company Gulf Oil International.

The Leeds-based agency, which specialises in web design, ecommerce and digital marketing, has worked with Gulf Oil since 2006 when it was appointed to build the current extranet and previous website. This time the brief was to provide a sleeker user experience.

The website's overall appearance has been refreshed and has received added improvements to support the latest search engine optimisation requirements, as well as better product search facilities that allow visitors to find Gulf Oil merchandise more swiftly.

The improved product imagery increases visual appeal and will enhance Gulf Oil’s online presence, raising awareness of products, and services.  Gulf Oil stocks a variety of lubricants and oils, as well as clothing sporting the widely recognised orange logo.

Mario Thomas, Managing Director of Chapter Eight, said: “We are delighted that Gulf Oil chose to work with us again to redevelop and redesign their website.  The 2006 website required a general upgrade to improve its appearance and where possible, minimise the use of flash in favour of standards compliant technology; the website now has a much improved design which makes better use of screen space”.

Sam Cork, Global Brand Manager of Gulf Oil International, said: “As a highly recognisable brand, it is paramount that a positive perception is carried with the Gulf identity and that our audience sees the company as fresh, and current.  With this in mind, we asked Chapter Eight to give our international website a refresh and install new features to improve the user experience.

After several months of careful planning and checks, we are positive that the revised website will continue to attract new business partners and motor-sport fans alike".

Gulf Oil's website can be found at: www.gulfoilltd.com


Notes to Editors
1. Contact - For further information, interview or images please contact Natasha Green on 0113 227 0800 or email natasha.green@chaptereight.com
2. Chapter Eight is a full service ecommerce agency, specialising in retail ecommerce, mobile commerce, multi-currency payments, content managed websites, social media, SEO and digital marketing.  Co-founded in 2002 by Mario Thomas, Brian Lees and Andy Atkinson, the company is fast growing and has an impressive track record of delivering more than 2000 digital, software and emarketing projects to date, and processed more than £194m of ecommerce transactions in 2010.  Clients include The Coca-Cola Company, Gulf Oil International, Charities Trust, The Co-operative Motor Group and SockShop.
3. Visit https://www.chaptereight.com/blog/news/ to see all of Chapter Eight's press releases.
4. Visit https://www.chaptereight.com for more information.