Date:10 August 2011
Lands’ End Selects Demandware
Lands' End is a global, multi-channel retailer that designs and sells classically styled apparel, swimwear and outerwear for women, men and kids, plus a complete line of home products, luggage and seasonal gifts.
“We needed to find an ecommerce partner who would be able to support our immediate business needs and long term goals,” said Steve Cretney, CIO, Lands’ End.
Can it Be Done in the Cloud?
Lands’ End tested the capabilities of Demandware’s on-demand commerce platform by building a site for the Sweden launch before committing to a global expansion. During the pilot project, Lands’ End evaluated how effective Demandware was in meeting the following criteria:
• Response time
• Ability to launch by deadline
• Site compatibility with Lands’ End integrations
• Overall user experience
The pilot implementation began in July of last year and went live in October 2010 - after only three months.
Cretney continued, “The launch of our Swedish site proved that the Demandware Commerce platform and the cloud-based model would support and allow for the quick deployments we were looking for to support our business goals. With Demandware, our team is able to easily launch multiple sites.”
“As pioneers in the ecommerce space, it’s no surprise that Lands’ End, by choosing a cloud-based ecommerce platform, is now leading the way for other retailers of its size,” said Jamus Driscoll, VP of marketing, Demandware. “With the power and ease of use that comes with our SaaS platform, Lands’ End will now have the ability to quickly and easily expand its presence globally. This is a very exciting time for Lands’ End and we are looking forward to supporting them every step of the way.”
About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD).
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit http://www.demandware.com/, call 888-553-9216 or email firstname.lastname@example.org.
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Corporate Communications Manager, Demandware
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