Overview 2012: Focus on the BRICS countries
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This report focuses on trends, issues, data and forecasts concerning B2C e-commerce in the BRICS countries. BRICS is an international political organisation of leading emerging economies, arising out of the inclusion of South Africa into the BRIC group in 2010. As of 2012, its five members are Brazil, Russia, India, China and South Africa.
The countries share a large population and moderate to high economic growth, but still relatively low internet penetration rates. B2C e-commerce grew over 300% in the five countries since 2008 and from 2011 onward, internet usage and B2C e-commerce is set to grow significantly.
Table of Contents
Foreword by James Roper, CEO of IMRG - Page 3
Executive Summary - page 4
Focus on BRICS Countries - page 5
Country Profiles †):
• Brazil - page 6
• Russia - page 11
• India - page 16
• China - page 21
• South Africa - page 27
About IMRG, James Roper and Aad Weening (author) - page 33
Definitions - page 34
Acknowledgements and Sources - page 36
†) Country profiles contain the following sections:
- The Country in Brief
- B2C e-Commerce and Online Retail
- Economy Overview
- Key Data: Population, Currency, GDP, Inflation, Unemployment
- Retail Sales
- Country Profile and History