Date:29 May 2012
Asda expects m-commerce sales to double
Asda is aiming to double grocery sales made via mobile devices in the next six months, with the introduction of a revamped digital platform. Currently around 6% of the supermarket chain’s grocery orders are placed via mobile devices and it expects this to reach 12% by the end of the year.
The retailer is planning to launch an iPad app later in the year year, following the launch of its iPhone and Android apps. Asda’s iPhone app has been downloaded by over 500,000 customers in the past six months and its new Android app has attracted 75,000 downloads in one month.
Judith McKenna, Asda’s chief operating officer, says: “Gone are the days when we could label a customer as either a traditional or a dotcom shopper. Customers don’t think in terms of channels or devices, they want to shop with ease, compare prices at the touch of a button, and pick up a product or have it delivered with the minimum of fuss. As a result, the world of retailing is being transformed at a remarkable rate and opening up exciting opportunities for retailers like ourselves.
“In addition social media is changing the way that we interact with our customers. Our Facebook fans are the most engaged in retail globally, which means the conversations we are having are equivalent to word of mouth wildfire. This is beginning to make a real difference to our business, in terms of what we sell and how we sell it.”