Date:05 January 2011
Web sales reach £500 million at John Lewis
John Lewis has revealed its annual ecommerce sales have passed the half-billion milestone for the first time. In its Christmas trading statement, the multichannel retailer said online sales have now hit £500 million and during the five weeks to 1st January web sales grew 42% compared to the same period last year. Total sales during the five week period reached £545 million, up 8.9% compared to last year, with like-for-like sales up 7.6%.
Managing Director, Andy Street, said: “Sales during both Christmas and Clearance have been outstanding. We have broken records for the biggest week (£121m) and biggest day (£27.8m) as well as hitting a key milestone (£500m for the year) for our online trade.
“Our success confirms our strength as a multichannel retailer. This capability was particularly important during the adverse weather. Online sales soared during the first snowfall as customers struggled to get to the shops.
“When the weather turned for a second time closer to Christmas, shoppers wanted the reassurance of having their goods in their hands and our shops saw sales surge as a result. Our success can be attributed to the service delivered by our Partners, inspiring products and excellent value through our ‘Never Knowingly Undersold’ commitment. This winning formula will continue to be our focus throughout 2011.”