Date:26 April 2012
International continues to drive growth at Asos
Asos reports sales during the fourth quarter rose 34%, with international sales accounting for the majority of growth. The online fashion retailer revealed that UK sales grew just 4% in the three months to 31st March, while international sales surged 63%. Asos said that growth was on the back of strong yearly growth in the fourth quarter of last year, when sales were up 69%.
For the full year, sales grew 49%, with international revenue soaring 103%. This compares with growth in the UK sales of just 7%. Asos said that international sales accounted for 59% of total sales for the year.
Asos chief executive Nick Robertson said: “I am pleased to report a strong fourth quarter performance for both our UK and international businesses, particularly as we annualised against the introduction of global free shipping last year.
“Profit before tax and exceptional items for the full year to 31 March 2012 is expected to be in line with expectations. We remain committed to our global expansion plans and approach the new financial year with confidence.”
The IMRG Capgemini e-Retail Sales Index reveals the UK online clothing sector recorded annual growth of 12% in the first three months of the year. This is the lowest period of annual growth recorded in the Index, and follows a slowdown in online clothing sales towards the end of last year.