Date:05 March 2012
Ocado reports sales up 10.9% in Q1
Ocado reports sales in the 12 weeks to 19th February reached £162.1m, up 10.9% on the same period last year. The average number of weekly orders was up 13.4% to 116,987, but the average order value dropped to £115.49, from £118.06 in Q1 2011.
The online grocer revealed it is operating at record levels of capacity at its Hatfield Customer Fulfilment Centre, adding that it achieved its highest number of orders delivered in a week, exceeding 134,000.
Ocado chief executive Tim Steiner said: “We have continued to work hard on developing the offer for our customers.
“Specific focus has been placed on price and range initiatives, including growing our own label and non-food offers, as well as the continued roll out of our Saving Pass scheme, supporting our objective of offering our customers the widest range at highly competitive prices.
“Despite the continuing economic headwinds in the UK, more and more consumers are seeing the benefits of online grocery shopping, and in particular, the service that we offer".
Ocado issued a profit warning in December last year when it blamed continued capacity constraints at its Hatfield distribution centre. The e-retail said it delivered 93.2% of orders on time or early in the first quarter, compared with 92.3% in Q1 last year.