 Mobile-activated magazine ads double in
number: report
A report
from Nellymoser has found that, in the second quarter of 2012,
approximately 10% of magazine advertising pages contained a QR code or
other activation mechanism, a rise of 5% on the year before. The Q2
"Mobile Activated Print in Magazine Advertising" report also found that,
when it comes to activating print ads via mobile, Sally Hansen is the
most active brand with 64 codes used by the brand over the period. In
addition, every magazine surveyed by Nellymoser for study printed at
least one mobile action code during the second quarter, the first time
this has occured...Read more
 Three quarters of businesses
don’t understand mobile
messaging
86% of
businesses were not aware of the high response rates of SMS, according
to the Great British Mobile Survey. In addition, 75% of businesses did
not know that 97.5% of all text messages are usually read within five
seconds. However, the report also found that two-thirds of business
owners stated found SMS more effective than email in their overall
marketing campaigns, while 67% actually preferred mobile messaging and
mobile Web compared to applications...Read more
 Half of All Mobile Phones Will Be
Smartphones by 2013
Smartphones will account for half the
market in 2013 according to a report from IHS. This forecast brings the
tipping point forward two years from the firm's earlier prediction. The
report puts phones into three categories: Smartphones, feature phones
and basic, low-cost phones. Smartphones will already outstrip feature
phones this year, according to the research, although they will not
quite pass 50% market share. In 2011, smartphones made up an estimated
35% of the worldwide market...Read
more
|