BackDate:05 July 2012
Retail Darwinism: Survival of the customer-centric
5 July, 4:00 - 7:00pm, London, BMA House
In the digital age of retail it is the survival of the fittest.
Consumer shopping behaviour has evolved dramatically. No longer restricted to the local high street, consumers are empowered by a world of unlimited choice accessible anytime and anywhere.
Key to survival in this new climate is customer-centricity: understanding and organising your business around the customer and learning how to attract their custom and nurture their loyalty.
This requires embracing your customers' digital persona - their mobile; mining the data in their online and offline footprints; and organising a seamless and engaging experience across every touch point.
At this event you will learn from: Michael Ross, Co-founder, eCommera: Why the digital age demands a customer-centric approach to retail
Craig Tillotson, former Internet Discovery Director, Vodafone: So you understand each customer - now what? How mobile operators use rich customer data to deliver personalised and consistent offers across multiple channels
Martin Bartle, Global Communication and eCommerce Director, Agent Provocateur: Applying the principles of customer-centricity in the luxury sector
Nick McLean, Product Director, eCommera: Using mobile to establish a personal and engaging link to your customers.
More infohttp://marketing.ecommera.com/acton/fs/blocks/showLandingPage/a/1672/p/p-000e/t/pageRegisterhttp://marketing.ecommera.com/acton/form/1672/0017:d-0009/0/index.htm