Date:20 August 2012
Olympics, sunshine and sales add up to fastest online spending of the year: IMRG
Tina Spooner, chief information officer at IMRG, said: “July saw the strongest Index performance year-to-date in terms of annual growth, with sales peaking during the second week of the month when many retailers launched their summer sales. The London Olympics also appears to have had a positive effect for online retailers, including the travel sector, where the average spend was 24% higher than July last year. It seems not all Britons enjoyed the blanket coverage of the Olympics, with many instead choosing to holiday abroad.
“The rapid growth in m-retail sales is clearly being driven by a change in consumers’ shopping behaviour and how and when they engage with brands. Retailers that focus on optimising their websites for this new breed of shopper will, no doubt reap the benefits of their investment.”
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