Comment & Blogs
Date:31 August 2012
Brands Relying More On Social Media To Grow Online Sales
In order to grow online sales in the current difficult economic climate, brands are moving away from broadcast and print advertising in favour of driving consumer recommendations on social media.
Consumers are being encouraged by brands to spread good news about popular products in return for commission. The soaring popularity of online shopping and smartphone technology have increased the number of social shoppers happy to share their experiences with others. High street brands such as Tesco and Debenhams are asking shoppers to share product information and reviews with others online.
While relatively new in Europe, brand champions are well established in the US. Many of the related websites allows shoppers to earn rewards for recommending products to their online community. Mulu.me and Mark are just some of the US websites offering incentives to shoppers to share their product knowledge with others for discounts or commission.
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