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BackDate:30 August 2012
Affiliate Window Case Study - Happli.co.uk
Happli is a new, ambitious daily deals site from the Trinity Mirror group.
The brand launched its lead generation campaign with Affiliate Window in April 2012.The key objective was to attract high numbers of new registrants to rapidly grow the database of customers receiving daily deals alerts. The network was tasked with focusing on acquiring leads from eight key cities across the UK, and ensuring a positive balance of leads from these locations vs. customers located nationally.