Interactive Marketing
With more retailers competing for their share of online traffic, interactive marketing offers opportunities for ensuring that specific messaging reaches the correct audience. Areas of interest include affiliate marketing, search, cross-channel activity, strategic relationships, creatives and positioning. Below you will find press releases and white papers relevant to interactive marketing.
29 June 2012
Clickers buy more!
Criteo,
the global leader in performance display advertising solutions, today
released a research study from its Business Intelligence Group, which
unequivocally establishes a strong correlation between those who click
and those who buy....more-
27 June 2012
New Plug-In from Demandware Labs Enables eCommerce Sites to Function like Desktop Applications
Demandware today announced the availability of a new plug-in from Demandware Labs that enables ecommerce sites to resemble native desktop applications....more-
14 June 2012
Affiliate Window Lands lastminute.com for Performance Marketing Activity
Leading online travel retailer, lastminute.com has launched a new, exclusive affiliate programme with global performance marketing network, Affiliate Window.
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- 12 June 2012
Zizzi Launches Exclusive Affiliate Marketing Campaign with Affiliate Window
Italian restaurant brand, Zizzi, has taken its first steps into the world of performance marketing by partnering with Affiliate Window to establish a programme
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- 11 June 2012
Affiliate Window Launches in the US with New Performance Marketing Platform
Affiliate Window today announces the launch of its innovative and award-winning platform in the US market which coincides with the dissolution of the buy.at brand in the UK & US....more -
11 June 2012
How Omni-channel Has Changed The Retail Landscape
We're hearing a lot about multichannel, cross-channel and omni-channel in the current retail landscape. With so many terms being banded about, it is easy for confusion to set in.
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07 June 2012
The Palm Centre speeds fulfilment with NetDespatch integration
Exotic plant specialist The Palm Centre has selected innovative NetDespatch powered technology to streamline the processing
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- 06 June 2012
Sharps Rests its head with Affiliate Window
Sharps, UK based specialist retailers of fully fitted bedrooms and home offices, has exclusively appointed leading performance marketing network...more -
06 June 2012
Tracesmart launch TraceIQ v2.0 to enhance investigation productivity
Tracesmart, leading providers of consumer data intelligence, have announced the launch of TraceIQ v2.0. Incorporating a range of new features and enhanced datasets...more-
01 June 2012
IAB Affiliate Marketing Council aims to explain performance marketing via a consumer website
Internet Advertising Bureau’s Affiliate Marketing Council (AMC) has launched a consumer facing website to help both businesses and consumers
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31 May 2012
ROYAL MAIL EXTENDS TRACKED DELIVERY TO AUSTRALIA TO MEET E-COMMERCE GROWTH
Royal Mail has extended its international tracked service, Airsure, to Australia in response to the growth in shoppers from the country buying online from UK retailers....more-
22 May 2012
Adyen Wins Top Accolades for best E-Commerce Platform/Gateway and best E-Commerce program
Adyen, the global payments provider, today announced it has won the Customer Choice award for “Best E-Commerce Platform/Gateway,” and the Judge’s Choice
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15 May 2012
MoPowered becomes Gold Sponsor of Independent Retailer Month UK
Leading mCommerce provider, MoPowered is pleased to announce their full support of Independent Retailer Month, and will be participating at the launch event on 1st July.
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- 15 May 2012
Affiliate Window First to Market with Mobile Innovation
Leading performance network, Affiliate Window has seen consistent growth in the amount of mobile traffic and sales with latest reports indicating that...
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- 15 May 2012
Life is good Leverages Demandware to Spread the Power of Optimism in the Digital Space
Demandware ,a leader in on-demand ecommerce, today announced that Life is good, the iconic lifestyle brand whose mission is to spread the power of optimism...more -
- 10 May 2012
How To Manage Your Competitors' Promotions Effectively
Retailers go through much pain when struggling to monitor their competitors' promotions effectively. Advances in competitor price monitoring technology means they can now monitor......more -
10 May 2012
LABELUX Group takes luxury online in global deal with eCommera
LABELUX, the group behind a range of luxury brands including Jimmy Choo and Bally, has today signed a global deal with eCommera, a leading provider of intelligent, multi-channel trading solutions.
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- 09 May 2012
5 Valid Reasons To Take Your Retail Business Online In Ireland
To survive the challenging retail climate, Dublin-based competitor price monitoring firm Profitero stresses the need for businesses operating......more -
- 27 April 2012
Affiliate Window Expands Fashion Portfolio with nelly.com
Following last week’s announcement that nelly.com launched in the UK under an aggressive expansion strategy, today sees the brand exclusively partner with leading performance network Affiliate Window for its affiliate marketing activities.
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- 26 April 2012
Under Armour Gears Up for Performance Marketing Launch
Under Armour, the originator of performance sports apparel, launched an exclusive affiliate programme in the UK with leading performance marketing network, Affiliate Window....more -
26 April 2012
Level 3’s Total Site Performance Reduces The Golf Warehouse’s load time by up to 50%
The Level 3 CDN service has reduced the online retailer’s Web page load times by up to 50 percent, substantially improving the site’s performance and visitor experience for its customers.
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- 24 April 2012
Bupa By You Enlists Affiliate Window for Exclusive Online Lead Generation Campaign
Bupa By You is a new, adaptable health insurance, with a variety of customisable options to suit individual needs. Customers only pay for the cover they wish to have, allowing them to manage their healthcare costs more effectively.
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- 24 April 2012
Badoo Makes Friends with Performance Marketing – A Case Study for Success
Badoo is the fastest growing social network in the world for meeting new people, with nearly 155 million globally registered members and over 129k new users every day....more -
24 April 2012
Ukash wins the Queen’s Award for Enterprise for a second year running
Ukash, the Global eMoney Network that allows consumers to spend their cash online, has been awarded the Queen’s Award for Enterprise for the second successive year in the International Trade category by Her Majesty The Queen.
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19 April 2012
Totaljobs.com launches Venda eCommerce platform to sell services to recruiters
Venda, chosen as e-commerce platform provider, has delivered thefirst of six web stores for Totaljobs Group which includes leading jobs website totaljobs.com....more-
18 April 2012
Hybris 4.6 Enabling Commerce Anywhere...boosting disruptive sales in today’s omni-channel world
hybris, a leading provider of multichannel commerce and communication software, today announced the availability of hybris 4.6.
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- 04 April 2012
CARPHONE WAREHOUSE TAKES MULTI-CHANNEL TO THE NEXT LEVEL
The Mobile Money Network (MMN) can today reveal that Carphone Warehouse (CPW) is extending its use of the Simply Tap instant mobile checkout functionality and will be rolling it out to customers in a number of innovative ways....more -
- 04 April 2012
eCommera conjures global expansion for Space NK Apothecary with online re-launch
Leading luxury beauty retailer, Space NK has re-launched its eCommerce operation on eCommera’s Commerce Platform as part of an ambitious plan to build its brand and revenues globally....more -
- 04 April 2012
Trinity Mirror launches Happli.co.uk lead generation campaign exclusively with Affiliate Window
The daily deals phenomenon is here to stay. With estimated revenues to hit £1 billion by 2016, Trinity Mirror Group aim to carve a slice by attracting loyal customers and fairly supporting local and national businesses with their recent launch of daily deals site “Happli”....more -
- 02 April 2012
Venda to offer Locayta’s ground-breaking visual merchandising technology to clients
Global leader in SaaS-based commerce solutions, Venda, has announced a new partnership with leading online merchandising innovators Locayta.
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- 29 March 2012
Lonely Planet Travels to Leading Performance Networks for Affiliate Activity
Leading travel information provider, Lonely Planet, has launched an affiliate programme with global performance networks Affiliate Window and buy.at in the UK and US markets.
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- 26 March 2012
Profitero Announces The Release Of The New Profitero Dashboard
The retail sector can now benefit from the very latest functionality of Profitero's competitor pricing web-based service with the release of our new Profitero dashboard, which was released today.
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- 26 March 2012
MymCart signs deal with Affiliate Window as mobile commerce technology partner
MymCart has signed a deal with the UK’s largest perfomance marketing network Affiliate Window to become its mobile commerce partner.
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- 22 March 2012
The Perfect Cellar Uncorks Performance Marketing with Vintage Network Partner
Award-winning online wine merchant, The Perfect Cellar has exclusively launched their first ever affiliate programme with leading performance marketing network, Affiliate Window.
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22 March 2012
International Expansion a Key Theme of Catalyst Europe
ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that internationalisation will form......more-
- 21 March 2012
Affiliate Window Welcomes Spring with Al Fresco - A Home, Garden & Outdoor Event
On Wednesday, 11th of April 2012, London’s ‘secret garden,’ The Folly Bar will play host to leading performance marketing network, Affiliate Window’s second home, garden and outdoor event, Al Fresco.
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- 15 March 2012
The AA Finds Roadside Assistance with Affiliate Window
The UK’s leading emergency response organisation, The AA has established an exclusive partnership with performance network, Affiliate Window.
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- 15 March 2012
buy.at Proves the Value of Healthy Affiliate Programs
According to the most recent affiliate census, health, sport and fitness is the most popularly promoted sector within the performance marketing channel, with 41% of affiliates promoting advertisers within the vertical.
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08 March 2012
PrismaStar Partners with SLI Systems to Bring Optimised Site Search Solutions
Today, PrismaStar is pleased to announce its partnership with SLI Systems, market leaders in e-commerce search and navigation technology whose customers include Interflora, Sock Shop & Purely Gadgets.
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07 March 2012
Manhattan Associates Named a Leader in 2012 Warehouse Management Magic Quadrant
Global supply chain optimisation provider Manhattan Associates, Inc. (NASDAQ: MANH) today announced that it is positioned as a leader in the 2012 Gartner, Inc. Magic Quadrant for Warehouse Management Systems....more-
- 29 February 2012
AffiliateTraction and buy.at Form Strategic Performance Marketing Partnership
Leading performance marketing agency, Affiliate Traction has joined forces with global affiliate network, buy.at to offer strategic affiliate marketing solutions for advertisers.
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24 February 2012
EBS, Ogone’s subsidiary in India, wins major ecommerce award
EBS, the wholly-owned subsidiary of Ogone, specialists in online payment services, has been awarded the Best eCommerce Payment Innovation Award at the Indian eRetail Show 2012.
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- 22 February 2012
Online retailers enjoy 36% increase in sales value with Venda platform
Venda, the world’s largest on-demand convergent commerce provider, today released its peak trading figures showing that despite the economic downturn retailers on the Venda platform have bucked the trend and increased their sales value by an average of 36%.
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20 February 2012
Patrice Bendon joins Transactis to help take its home shopping offering to a wider market
Consumer insight company Transactis has hired database marketing specialist Patrice Bendon as Head of Business Development to help bring the company’s mail order and ecommerce expertise to a wider retail marketplace....more-
16 February 2012
SKUUUDLE LAUNCHES ONLINE TOOL TO HELP RETAILERS MAXIMISE MARGINS
Skuuudle, a specialist in competitive intelligence and price automation – has launched a new, state-of-the-art dashboard service that enables online businesses to increase margins at the touch of a button....more-
10 February 2012
The Co-operative Motor Group Short-Listed for Best Digital Initiative
A mobile-optimised website designed by award-winning agency Chapter Eight has been short-listed in the AM (Automotive Management) Awards for Best Digital Initiative.
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- 09 February 2012
Waitrose selects Criteo for Online Advertising drive in 2012
Criteo, the global leader in performance display advertising, today
announced that Waitrose has selected its industry leading solution for
implementation on its website, Waitrose.com....more -
- 06 February 2012
Research Identifies Top 10 ‘Good Practices’ For Multi-Channel Retailing
Research by the Cranfield School of Management, conducted in association with Manhattan Associates (NASDAQ: MANH), has identified 10 ‘good practices’ for retailers operating across multiple channels.
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- 06 February 2012
Catalyst Amazon announce approved
ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that Amazon’s Director of Merchant Services Chris Poad is to......more -
01 February 2012
The Cornish Fishmonger streamlines deliveries with web innovation from NetDespatch
Intelligent web software from NetDespatch is streamlining the despatch of fresh fish from Wing of St Mawes’ new online store, saving up to twelve hours of manual data entry a day during peak periods....more-
- 25 January 2012
Performance Marketing is Trendy for Online Fashion Retailers
A research study conducted by the Interactive Media in Retail Group (IMRG) reported that the online fashion retail industry demonstrated exponential growth – an astonishing 2,000% – from 2001 to 2011.
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25 January 2012
iForce despatches good retail news
iForce has announced another highly successful year, continuing its strong growth path as the company continues to lead the way in providing online retail fulfilment (known as e-fulfilment) and returns processing for its clients.
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- 25 August 2011
Affiliate Window and buy.at Team Up with Freespee for Next Generation Global Pay-Per-Call Solution
Award-winning performance marketing networks Affiliate Window and buy.at have joined forces with Freespee, leaders in Pay-Per-Call advertising solutions....more -
- 19 August 2011
British Airways Launches First Affiliate Program in the US exclusively with buy.at affiliate network
British Airways has announced the launch of their first performance
marketing program in the US market, appointing global affiliate network
buy.at as the sole partner.
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- 09 August 2011
LateRooms.com closes on Affiliate Future, migrating full UK network representation to buy.at
LateRooms.com, the UK’s leading online accommodation specialists, has consolidated their UK performance marketing activity to leading affiliate network, buy.at....more -
23 June 2011
Email tops social media in interaction with brands
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to research released today from email and marketing automation experts Silverpop....more-
- 11 May 2011
New Silverpop tool enables marketers to Snooze customers, not lose them
Silverpop, the only provider of a scalable, integrated email marketing and marketing automation platform, is celebrating the launch of Snooze, a unique function that gives consumers the option to temporarily take a break from email communication, rather than unsubscribing for good....more -
- 09 September 2010
hybris Pushes the Boundaries of Multichannel Commerce With the Release of hybris Multichannel Suite 4.2
Munich – 8 September 2010 – hybris, a leading multichannel
commerce software vendor, has today announced the release of the hybris
4.2 Multichannel Suite. This latest version of the industry-leading
hybris software is designed to make it......more -
23 August 2010
eDigitalResearch Social Media Study Sees Fashion Retailers Claiming the Top Spots
A revolutionary new social media study from leading market research
specialists, eDigitalResearch, revels that fashion brands have a
significantly stronger social media presence than other UK retailers, by
actively embracing various platforms...more-
- 19 July 2010
Top Tips for Pay Per Click
So you've invested time and money into your business, the
website looks great and you have some exciting new products, but without
regular traffic your business is going nowhere......more -
25 July 2012
Merchandising Index: Apparel
This report provides a framework to identify and promote best practice
merchandising within the apparel industry in the UK. We recognise that
the apparel sector, perhaps because of the sheer dominance of apparel as
an online industry sector or perhaps because apparel is inherently
about fashion and style, is leading the market in merchandising
practice....more-
22 June 2012
UK Retail Email Benchmark Study
The email sign-up process is amongst the most important points of interaction that exist with a new subscriber. Recent studies estimate that some 70% of a consumer’s first interaction with a particular product or service takes place through the internet, raising the stakes for retailers who need to provide a great experience to turn those interactions into sales...more-
- 22 February 2012
Achieving Incremental Sales in Affiliate Marketing
The average affiliate will promote an advertiser in a way that mixes a
multitude of different promotional methods and breaches the boundaries
of traditional affiliate categorisation. In deciding how to apportion
spend and resource to each online marketing channel, advertisers need a
clear view not just of the volume and ROI each produces, but the effect
of these channels on each other...more -
01 February 2012
IMRG Annual Report 2012
Identifying best practice through analysis of current and future trends, to enable IMRG members to go into 2012 with the best possible chance of success.
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- 15 December 2011
Privacy and Electronic Communications (EC Directive) Regulations
The Privacy and Electronic Communications (EC Directive) Regulations 2003 (the Regulations) cover the use of cookies and similar technologies for storing information, and accessing information stored, on a user’s equipment such as their computer or mobile
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05 October 2011
Melbourne IT DBS Survey: KEY FINDINGS SUMMARY
The research Melbourne IT and Klein conducted was aimed at gauging the
impact new gTLD URL would have on the customer impressions in different
situation (pure URL, billboard and other digital communications)....more-
- 26 September 2011
Entering a New Domain: .brand & The Connected Consumer
Using research of more than 2,000 UK consumers, this report is designed
to highlight how today’s consumers are using the web to interact with
brands online, how this interaction is evolving, and where the new
.brand domains could have an impact....more -
- 22 June 2011
CMOs Must Drive Their Firms’ Domain Strategy Now
Most companies have been looking at the upcoming availability of generic
top-level domains (gTLDs) as a brand and trademark protection issue
rather than as a significant new business opportunity....more -