Usability

Online retailers need to be aware of the advantages of working towards a standard online shopping experience. It is important for merchants to provide an effective and coherent online shopping experience across all the channels they offer. As technology has improved and websites have come to be more sophisticated, the importance of the customer journey and ease of use has never been higher. Below you will find press releases and white papers relevant to usability.



USABILITY PRESS RELEASES

USABILITY WHITE PAPERS

  • 24 May 2012
    Are you ready for a new generation of digital consumers?
    Find out how touch device and social commerce natives are changing the rules of engagement....more
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  • 27 April 2012
    Eccomplished Quarterly: April 2012
    New report from Eccomplished explores the online purchasing behaviour of connected consumers who thanks to the rise of smartphones, tablets and connected TV are practically always online - so retailers never know when and where they will buy....more
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  • 26 March 2012
    Yuseo - French e-Commerce
    YUSEO’s White Paper on the French e-commerce aims to deliver a snapshot of the market from a customer experience perspective enabling any UK retailer willing to look into this market if there is any obvious item to take into consideration or any player that may be an interesting reference to evaluate....more
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  • 20 February 2012
    Yueso: Online General Retail Study
    More than ever before, customer web surveys have to provide operational solutions to the challenges of conversion rates, bounce rates, offer enhancement, brand image, satisfaction, loyalty and more....more
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  • 06 February 2012
    Food and Grocery shopping online
    This report contains an executive summary of a usability study into online food shopping. 1,000 e-shoppers tested the sites of the major players in this industry: Asda, Natoora, Ocado, Sainsbury's, Tesco Groceries and Waitrose....more
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  • 01 February 2012
    IMRG Annual Report 2012
    Identifying best practice through analysis of current and future trends, to enable IMRG members to go into 2012 with the best possible chance of success.
    ...more
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  • 24 November 2011
    FACT-Finder key findings on Europe's top 300 retailers
    With the release of an in-depth study into the Top 300 online retailers in Europe, onsite search and navigation specialist FACT-Finder presents a clear picture of how the European ecommerce market is changing and where it is headed.
    ...more
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  • 19 October 2011
    The Trading Intelligence Quarterly Issue 5
    Data is the untamed wilderness of the eCommerce world. It has much to offer, but it is infinitely vast, unfamiliar and it is all too easy to lose one’s way. eCommera have put together this issue of the Trading Intelligence Quarterly as a ‘survive and prosper’ guide to help online retailers navigate their way through the data jungle....more
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  • 18 February 2011
    Tapping Hidden Opportunities in Your Paid Search Campaign
    Today’s Search Engine Marketing (SEM) industry is undergoing an amazing transformation, and those that embrace and adapt to the changes will enjoy a distinct online marketing advantage over those that don’t.
    ...more
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  • 15 October 2010
    Using Facebook Places and Foursquare | Location Based Marketing White Paper
    Are you fully exploiting the opportunity that Facebook Places and Foursquare present? In this white paper, search conversion experts ClickThrough share which applications you should be using & how. • Get the lowdown on......more
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  • 23 July 2010
    Respect the Shopper: Harmonising the Multi-Channel Experience
    Respect the Shopper presents new findings on the consumer of today who shops across channels—physical stores, the Internet, catalogue, and mobile. Featuring street surveys of shoppers in London and New York City, this paper compares the...more
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