Customer Retention

At the beginning of 2011, IMRG ran a survey to find out the investment priorities for e-businesses. Customer retention was identified as the key area, with 78% regarding it as a priority. In the increasingly competitive online market, retailers understand that securing customer loyalty through providing the best possible experience is of optimum importance. Below you will find press releases and white papers relevant to customer retention.



CUSTOMER RETENTION PRESS RELEASES

CUSTOMER RETENTION WHITE PAPERS

  • 28 March 2013
    Garment returns and apparel e-commerce
    It can be hard to know where to start when researching virtual fitting rooms.  The white papers on this page give you plenty of ammunition to take to your Board.
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  • 20 September 2012
    The 12 tips of Christmas
    Online retail is a fiercely competitive marketplace and Christmas is one of its keybattlegrounds. While consumers are still eating ice cream, online retailers need to be thinking about turkey and all the trimmings....more
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  • 14 September 2012
    Content is Still King in the Omni-Channel World
    Customers are no longer “cross-channel customers” or “ecommerce customers” or “bricks and mortar customers”. They are now simply “customers” – the channel doesn’t matter. The reality is most customers now interact with a retailer and a brand across all channels throughout their purchase journey....more
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  • 28 May 2012
    Affiliate Window Case Study: Anglian Home Improvements
    Anglian Home Improvements (AHI) launched their new Lead Generation campaign with Affiliate Window in September 2011....more
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  • 20 April 2012
    Online Shopper Intelligence - UK - Q3 2011
    This white paper aims to provide an overview of online shopping in the UK based on research completed during Q3 2011....more
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  • 20 April 2012
    Online Shopper Intelligence - UK - Q4 2011
    While Kantar Media Compete’s last white paper provided a picture of the general online retail landscape, this latest Q4 instalment focuses on consumer behaviours within the high consideration category of electronics....more
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  • 01 February 2012
    IMRG Annual Report 2012
    Identifying best practice through analysis of current and future trends, to enable IMRG members to go into 2012 with the best possible chance of success.
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  • 21 September 2011
    Managing Growth in an Era of Consumer-Driven Commerce
    Consumers are evolving and becoming increasingly Web-centric. Mobile devices and increased Web access have given them newfound power and influence to dictate the way retailers must engage with them....more
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  • 01 September 2011
    GSI Commerce - 2011 UK Fashion Retail Report
    For a second year running GSI Commerce International has commissioned a survey of UK adults and their online Fashion buying habits. Highlights from the report include almost half (45%) of consumers prefer shopping for clothes and accessories online....more
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  • 24 August 2011
    e-Customer Service Index: August 2011
    The quarterly UK e-Customer Service Index report is designed to provide businesses with information, support and an ongoing review of customer satisfaction with the online retailing services. Data has been gathered using a standard survey since December 2006....more
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  • 11 July 2011
    The Secrets to Enduring Customer Relationships
    In today’s economy - marked by careful spending, fragile consumer confidence, and intense (and often widespread) competition - profitable, long-term customer relationships are indispensable ingredients to retailing success....more
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  • 29 June 2011
    Quick-Response Codes in a Multi-Channel World
    It’s no secret that eCommerce sites and shoppers alike are relentlessly identifying and embracing a range of useful and sophisticated technologies to streamline, accelerate, and enhance cross-channel shopping experiences. That makes it more important than ever for merchants to “adopt and adapt” along with their consumers.
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  • 02 August 2010
    What is Behavioral Merchandising?
    Behavioral merchandising is the art and science of using customer behavior to place, promote and display products in order to maximize retail sales revenue. In an online retail context, examples includes using data on where visitors come from,...more
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  • 02 August 2010
    Launching Avail Behavioral Merchandising - A Best Practice Model
    This detailed project model was developed based on experiences and best practices drawn by from over 100 successful launches of Avail Behavioral Merchandising™ at online and multi-channel retailers, and addresses: •What resources are...more
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  • 02 August 2010
    The Behavioral Merchandising Vendor Checklist
    There are a lot of vendors claiming to be able to optimize your merchandising. How do you tell them apart – and what should you look for? In this white paper for online retailers, we provide an essential 12-point check list of important things...more
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  • 23 July 2010
    Adobe Scene7 Global Survey Reveals Customer Experience Trends for 2010
    Adobe Scene7 has just released the results of its fourth-annual quantitative worldwide survey entitled, "Customer Experience in the New Decade," providing a revealing look at how leading global cross-industry businesses plan to enhance online...more
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