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13 May 2009

Ten web brands account for almost half of internet time

The top ten online brands, including Facebook, Google, eBay and YouTube, accounted for almost half of all UK internet time in April, according to research by Nielsen Online. The share of time taken up by the top ten brands has increased from 42% in April 2008 to 45% of total UK internet time in April 2009.

The Top Ten online brands are Facebook, MSN/Windows Live, Google, Ebay, Yahoo, AOL Media Network, BBC, YouTube, Microsoft and Apple, according to Nielsen. Facebook accounts for 13% of all UK internet time and is the most heavily used internet brand. Facebook and MSN/Windows Live are the top two most heavily used online brands and together account for around 11 billion of the 48 billion minutes that Britons spend online, equivalent to one in every five minutes spent on the internet. The remaining 55% of online time is shared among 7,625 web brands, Nielsen said.

The average Briton spent 22 hours and 20 minutes online or using internet-related applications in April 2009, representing a 34% increase from last year when the figure was 16 hours and 36 minutes, according to Nielsen.