Date: 8 July 2009 09:30
Usability and User Experience Workshop
Location: Central London
Usability and user experience can become the ‘Cinderella’ of e-commerce, with site development and marketing often getting the lion’s share of resource and management focus. But successful online merchants ignore it at their peril, with attendees at IMRG’s Usability & User Experience Workshop hearing about the double-digit uplifts in conversion that enhanced usability can deliver.