Date: 9 March 2010

Webloyalty Announces European Expansion With Launch Of Operations In Germany

LONDON, UK, 9th March 2010 – Webloyalty, a leading provider of incremental revenue for online businesses, today announced its further expansion in to Europe by launching operations in Germany.

The company, headquartered in the US, launched in the UK in 2007 with its programme Shopper Discounts & Rewards and France in 2008 with Remises & Réductions.

In Germany, the programme will launch under the name ‘Shoppen und Sparen’ and Ryanair has been announced as Webloyalty Germany’s launch client.

As with Webloyalty in the UK, France and US, Webloyalty Germany will provide solutions for online retail and travel businesses to leverage their existing online sales models to generate additional revenue.

“In Europe, we have demonstrated that our model works well in the UK and France,” says Martin Child, Managing Director Europe, Webloyalty. “We are now ready to build on this success and expand our reach into Germany which has a robust e-commerce market.”

Thanks to its large population and the efficiencies of major online retailers in the German market, it is estimated that more than three-quarters* of German internet users are already buying online and it is predicted that this percentage will only continue to rise.

Webloyalty has been working with Ryanair, Europe’s largest airline, in the UK and French markets since June 2009 to help the airline increase revenue by driving repeat business to its online booking services and to offer their customers additional value.

Customers booking online with Ryanair in Germany will have the option to join ‘Shoppen und Sparen’, Webloyalty’s membership programme designed for regular online shoppers, that offers cash back and year round discounts of up to 20 percent at over 400 top online retailers.

Members in Germany will benefit from Best Price Guarantee, Extended Warranty, Damage Theft & Loss Protection, and Delivery Guarantees. This is in addition to the ongoing rewards such as a €10 cash back cheque, from Webloyalty, each month towards Ryanair’s lowest fares – all for just €12 per month. The 30 day free trial will allow passengers to road-test the service which could save regular internet shoppers hundreds of Euros each year.

Ryanair’s Sinead Finn, Director of Commercial Revenue, commented: “Ryanair passengers already save billions each year with our guaranteed lowest fares. Now, in partnership with Webloyalty across three European markets, even more of our passengers can choose to join Webloyalty’s membership programmes and save more with ongoing discounts.”

Martin Child, Managing Director, Europe of Webloyalty said: "Our model will help Ryanair and other online businesses in Germany to reward their repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme.”

For high-res photography or interviews please contact:

Press Contacts
Gill Hynes
Webloyalty: 020 7291 8724
gill.hynes@webloyalty.co.uk

Verity Lowe or Lennard van Otterloo
MS&L: 020 7878 3286
webloyalty@mslworldwide.com

* Source: eMarketer 2008.

About Shoppen und Sparen

Webloyalty Germany’s membership programme, Shoppen und Sparen (www.ShoppenundSparen.de) is designed for regular online shoppers.

For a 30 day free trial and only €12 per month ongoing, the programme will provide members with the following benefits:

· Year round savings and discounts of up to 20% when shopping online at over 400 top online retailers.
· An initial €15 cash back cheque towards the next booking at the site they joined through.
· An ongoing monthly benefit of €10 cash back towards subsequent bookings at the site they joined through
· Valuable shopping protection benefits including Best Price Guarantee, Extended Warranty, Damage Loss & Theft Protection, and Delivery Guarantees
· A dedicated Customer Service Centre that supports the queries of members

About Webloyalty

Webloyalty (www.webloyalty.co.uk) partners with over 150 online retail and travel businesses globally to help them drive incremental revenue and repeat purchases. Through its savings, discount and protection programmes, such as Shopper Discounts & Rewards, Webloyalty offers consumers who make a purchase at partners' websites the opportunity to benefit from discounts of up to 20% at over 900 top online retailers, as well as ongoing cash back incentives for repeat purchases at the partners’ website.

Webloyalty has approximately 400 employees in 8 different locations across the US and in Europe.

For further information please visit:
www.ShoppenundSparen.de
www.webloyalty.co.uk