Date: 17 December 2009
Splash Direct makes waves with Avail
Behavioural merchandising improves customer experience for leading online bathroom retailer
Splash Bathroom Accessories Ltd is working with Avail Intelligence to improve customer conversion rates and increase average order values on its site.
The UK’s fastest growing online bathroom retailer has implemented Avail’s Social Search Optimizer and Navigation Predictor tools to drive the merchandising of 3,500 product lines.
Avail’s Behavioural Merchandising solution automatically generates in real-time recommendations for shoppers based on the behaviour of similar customers who match their profile.
“Automating merchandising has meant we can now expose our customers to far more products than was ever previously possible,” said Ted Charalambides, managing director at SplashDirect.com. “In the first few weeks of trading with Avail we have seen a remarkable return on investment with increases in both conversion rates and average order values.”
Charalambides added: “It was Avail’s performance-based model that proved the deciding factor for us in choosing who to partner with. We are now in the process of adding further functionality and design concepts to make the most of Avail’s technology.”
“Customer conversation really does speak volumes,” said Pontus Kristiansson, CEO and co-founder, Avail Intelligence. “Showing their customers relevant and timely recommendations has helped SplashDirect to create a far more efficient buying process that will encourage them to return again and again.”
About Avail Intelligence
Avail is the pioneer of behavioural merchandising software for the online retail industry. Its plug-in solution enables websites to automatically present the most relevant products to each individual visitor, resulting in a significant uplift in conversion rates and average order values.
Unlike traditional rules-based merchandising solutions, Avail Behavioural Merchandising software uses the collective behavioural data of all website visitors to automatically personalise the shopping experience for each individual shopper.
Using advanced mathematical techniques from its research arm Avail Labs, the Avail Behavioural Merchandising solution comprises a set of modules, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single web site or across multiple web sites. The solution is available either as an on-demand Software-as-a-Service or for local installation behind the retailer’s firewalls.
The results are significant, immediate and measurable improvements to conversion rates and average order values.
Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include WilkinsonPlus, Evans Cycles, GAME and Berry Brothers.
You can follow Avail Intelligence on twitter:
http://twitter.com/avail_net
For further press information and photography please contact:
Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 457 2050
Fax: +44 (0) 161 457 2051
Email: availuk@lewispr.com
Website: www.lewispr.com