Date: 12 February 2010

Suttons Sows The Seed For Further Online Growth

Suttons is working with Avail Intelligence to maximise conversion rates and increase average basket value on its website, www.suttons.co.uk.

The seed, plant and horticultural goods supplier has implemented Avails Behavioural Merchandising solution. This will automatically generate real-time recommendations for online shoppers based upon the behaviour of customers matching their profile.

Having operated online since 2000, the company previously used a manual system to make recommendations. Due to the sheer number of products offered on Suttons.co.uk and growing customer numbers this proved extremely time consuming to manage. As a result, the company selected the Avail Intelligence solution to automate the process, to generate operational efficiencies and revenue growth.

The decision to work with Avail was largely influenced by modular nature of its solutions meaning that Suttons can introduce additional products as their needs change. Future plans to develop its ecommerce offering meant this was particularly important to the supplier, especially as the brand expects to see its online channel increase significantly this year.

“As gardening becomes a trendy hobby among the younger generation, our website has been crucial in reaching out to this new audience,” said Brian O’Donnell, ecommerce and database marketing manager at Suttons. “We’re committed to approaching this internet savvy audience in a targeted and relevant way and this is one of the key things that led us to review our e-commerce strategy and work with Avail.”

“Founded over 200 years ago, Suttons has first hand experience of the rise of ecommerce having seen the transition of many mail order customers online,” said Pontus Kristiansson, CEO and co-founder at Avail Intelligence. “Its recognition of the changing way that consumers want to buy products is something that other brands can learn from. Retailers need to do everything possible to give customers what they want, how they want or they risk seeing them go elsewhere.”

About Suttons:
(http://www.suttons.co.uk)

About Avail Intelligence

Avail is the pioneer of behavioural merchandising software for the online retail industry. Its plug-in solution enables websites to automatically present the most relevant products to each individual visitor, resulting in a significant uplift in conversion rates and average order values.

Unlike traditional rules-based merchandising solutions, Avail Behavioural Merchandising software uses the collective behavioural data of all website visitors to automatically personalise the shopping experience for each individual shopper.

Using advanced mathematical techniques from its research arm Avail Labs, the Avail Behavioural Merchandising solution comprises a set of modules, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single web site or across multiple web sites. The solution is available either as an on-demand Software-as-a-Service or for local installation behind the retailer’s firewalls.

The results are significant, immediate and measurable improvements to conversion rates and average order values.

Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include WilkinsonPlus, Evans Cycles, GAME and Berry Brothers.

You can follow Avail Intelligence on twitter: http://twitter.com/avail_net

For Further Press Information And Photography Please Contact:

Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 457 2050
Fax: +44 (0) 161 457 2051
Email: availuk@lewispr.com
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