Date: 3 June 2009

Avail Intelligence Helps Online Shops Reach For the Cloud

Avail Intelligence, is to enable its ecommerce managers to save money and simplify processes via the cloud.

Allowing clients to avoid monthly fees by investing only in the computing power required, the behavioural merchandising specialist is one of the first companies in Europe to outsource this type of software to Amazon’s EC2 cloud. Included in the offering are the Navigation Predictor, Social Search Optimizer and Landing Page Optimizer modules from Avail.

The cloud-based solution will enable eCommerce managers to define recommendation criteria, such as “display items costing less than 10 Euros,” via a rich Internet applications interface (RIA). Avail’s technology will also allow data to be uploaded from client databases including Oracle, MySQL and MS SQL, as well as collecting information on shoppers’ behaviour via java script. This is then uploaded and evaluated in the cloud before being aligned with recommendation criteria to provide online shoppers with relevant purchase suggestions.

Ensuring security and reliability, all data delivered to Amazon’s EC2 cloud computing platform is encrypted and stored on protected servers that are certified by Thawte. Regular security audits from independent service providers ensure the security of data stored online. Automatic software updates also take the pressure off those implementing the solution.
More details available at: www.avail.net/saas

Avail recently joined OpenCloudManifesto.org, an alliance founded by IBM, which aims for open cloud computing standards. More information at: http://opencloudmanifesto.org/supporters.htm